There are two stories about "hammers" in the refrigerator industry, one is the well-known Haier Zhang Minrui angrily smashing the refrigerator, and the other is that in 1984, Rongsheng Pan Ning used a hammer to knock out China's first double-door dual-temperature refrigerator. Since 1991, Rongsheng has ranked first in the sales list of domestic refrigerator products for 11 consecutive years, and was known as South Rongsheng and Beihaier. However, Rongsheng took a sharp turn for the worse, with a loss of nearly 1.5 billion yuan in 2002. In "The Great Defeat II", financial writer Wu Xiaobo commented on Rongsheng Kelong as a deliberately hunted dragon that has risen and declined in seven years. It wasn't until 2005 that Rongsheng was acquired by Hisense and the defeat was stifled. Today, Rong Sheng, who has returned from the catastrophe, has been given a new lease of life, accounting for nearly 12% of the refrigerator market share, ranking among the top three.
 
The game of the low-end market
 
The main battlefield of domestic refrigerator brands is in the low-to-medium price segment, and only Haier Casarte can compete with foreign brands for high-end models. Haier occupies about one-third of the market share, followed by the second echelon led by Rongsheng, Midea and Meiling, and the quality of Rongsheng products is relatively highest, and the price of the same capacity is higher than that of Midea and Meiling. The function of Midea refrigerator is relatively monotonous, and Meiling has the lowest price, but the technology is a little old.
 
High-quality bi-side door products
 
Rongsheng focuses on folio design, a total of dozens of products, and the price is concentrated in 3000-7000 yuan. The biggest advantage of the side-by-side refrigerator is that it has a large capacity, which is basically more than 500 liters, which is far more than the belly of a double-door refrigerator.
 
Rongsheng side-by-side refrigerators all use frequency conversion, air cooling, and multi-circulation, these three designs are not strong in display but the most practical, and it can be said that the bottom line is very high. Its air cooling uses a 45° oblique air outlet to send out a wrap-around three-dimensional air, avoiding direct blowing to dry fruits and vegetables, and achieving the freshness effect without manual defrosting. If you want to buy a bi-side door design, Rongsheng will be a very good choice, which can effectively avoid pits.
 
Embedding folio is also a major feature of Rongsheng, few brands launch embedded products at about 3000 yuan, and half of the embedded products are more than 8000 yuan. The built-in design can be well combined with the cabinets, flat and integrated, and effectively improve the utilization of kitchen space. There will be a heat dissipation gap under the built-in refrigerator, which will not have a great impact on the cabinets on both sides, but this gap is easy to hide dirt and dirt, and it needs to be cleaned frequently.
 
High appearance and low noise
 
The capacity demand is not large, you can choose the upper and lower double door or three-door refrigerator, the price is not high, and you can buy suitable products for more than 1000 yuan. The upper and lower doors of Rongsheng are mostly designed with a solid metal appearance, whether it is stainless steel or champagne gold, it is more versatile. Rongsheng is good at subtracting the panel, hiding the logo, handles and other miscellaneous colors as much as possible, which looks concise and atmospheric.
 
Rongsheng refrigerator noise control is excellent, all products are below 38db, in comparison, Midea, Japanese brand refrigerators are noisy. Rongsheng has a high cost performance overall, which is suitable for consumers with limited budget but high demand for refrigerator capacity.