List of product brands > Hardware decoration > Lamps and lanterns for lighting > fluorescent lamp > OPPLE Lighting Fluorescent Lamps Updated: 2024-04-01

OPPLE Lighting

Overall scoring
70
Word-of-mouth ratings
8.8
Popularity index
12981

OPPLE Lighting Fluorescent Lamp How about brand introduction

After the opening of the T2 terminal of Guangzhou Baiyun Airport, the most eye-catching is the "sky stage" lighting at the top of the hall composed of 808 ball light arrays, and the lamps and lanterns of the entire T2 terminal are all LED, which is the first case in the domestic airport, and it is Opple lighting that supplies most of the light source lamps.
 
Opple Lighting is a comprehensive lighting company, which has been deeply involved in the lighting industry for more than 20 years. With the development of LED technology, Opple Lighting has also realized the transformation to the LED field, and its products currently cover LED and traditional light sources, lamps, electrical appliances and other fields, and lighting covers almost all kinds of lights. In 2018, Opple's market value was as high as 22 billion yuan, which is the sum of the market value of Foshan Lighting and NVC, with a revenue of more than 6.9 billion yuan, nearly twice that of Foshan Lighting.
 
In addition to establishing EMC, photogoniometric and other professional laboratories and product production lines, it also develops new smart products with non-lighting companies such as Huawei and Tencent, such as the Zhiqing reading and writing desk lamp equipped with Huawei HiLink, which can be remotely controlled by mobile phones, and has won the Huawei HiLink Most Popular Product Award. In addition, Opple's self-designed LED-MR-16 lamp cup also won the German IF Industrial Design Award.
 
According to the "2017 Top Ten Lighting Fixture Brands Network Word-of-Mouth Monitoring Report" released by the rule of law weekend, Opple Lighting ranks third in brand popularity, second only to NVC and Philips. As early as 2000, Opple began to establish a national store system, which now has more than 40,000 sales outlets, marketing channels sink to the community, and the layout of e-commerce channels is also quite perfect, one of the best among domestic brands.
 
Although the improvement of sales channels is conducive to improving brand awareness and income, but the cost of maintaining a huge sales network is also quite high, in 2016, Opple's sales expenses were as high as 1.3 billion yuan, which is more than 7 times that of Sunshine Lighting, and excessive sales expenses have also led to Opple's net profit shrinking to about 500 million yuan, and the net profit margin is only average, which is comparable to Sunshine Lighting.
 
Opple lighting's biggest advantage is LED light source and supporting lamps, there are not many fluorescent lamp products in traditional lighting, mainly U-shaped energy-saving lamps, spiral energy-saving lamps and T5 mirror front lamps three types, color temperature 2700K (warm yellow) and 6500K (daylight) two options, are more suitable for bedroom and bathroom lighting products. Whether it is the type of fluorescent lamp, or the power, color temperature specifications, Opple lighting is far less abundant than foreign brands, but it can still meet daily needs, and the price is moderate, the same power is slightly cheaper than NVC 1-2 yuan, and there are few out-of-stocks, and the inventory is sufficient.
 
Opple Lighting's U-shaped/spiral energy-saving bulbs are all made of high-quality rare earth phosphors, which are close to the solar spectrum and have good color rendering. The lamp body is made of PBT material, which is resistant to high temperature and high pressure, safe and has a guaranteed service life.