Panasonic Lighting is the first brand of lighting in Japan, and its market share in Japan has been ranked first for many years, but its popularity in the Chinese market is much inferior, although the sales volume on e-commerce platforms such as Jingdong is acceptable, barely able to squeeze into the top ten, but the profitability of offline stores and the speed of expansion have not been fundamentally solved, and the operating profit margin is only 4.7%, which is lower than the 5% target value set by the company. Moreover, in recent years, the product quality of Chinese lighting brands has been continuously improved, which has posed a great threat to foreign brands such as Panasonic.
 
At present, Panasonic's traditional lighting business in China accounts for only about 40%, which is close to Philips, but similarly, after the Fukushima nuclear disaster in 2011, Japan has promoted the development of long-life and more energy-efficient LEDs, and the share of traditional lighting will further decline in the future. Panasonic Lighting's current direction is the LED smart home lighting market, and the embedded LED lighting sound launched in 2018 cleverly integrates lighting and home appliances to provide more possibilities for home decoration.
 
Panasonic Lighting's products are known for their technological leadership. In 2017, the launch of the "Shiyue Light" series of new products, with color mixing function, Bluetooth control system, Micron color technology and other features, this kind of lifestyle and light environment effective combination of technology has attracted the attention of the industry, although the product is single, the feedback of low cost performance is also seen on the network from time to time, but it does not prevent Panasonic from gaining wide acclaim in terms of technical indicators.
 
In Panasonic's traditional lighting products, straight tube and ring tubes are relatively abundant, with more choices in power and color temperature, while many models of spiral fluorescent lamps are sold out, and U-shaped fluorescent lamps are gone, so it is recommended that consumers choose straight tube and ring tubes.
 
Panasonic's T8 straight tube fluorescent lamp has three series of ordinary color/tricolor/EHF, of which the EHF series is a high-end product, using Panasonic's unique EHF technology, the luminous efficiency is as high as 104 lumens/watt, under the same brightness conditions, it can save 30% of the power compared with the ordinary T8 lamp, and compared with the recognized and efficient T5 lamp, it can also save 6% of the electric energy. According to the new version of the architectural lighting design standard (GB50034), the power consumption of lighting fixtures is less than 18W/m2, while the Panasonic EHF series is only 10.8W/m2, which is far below the mandatory standard and can greatly save energy.
 
Due to the low consumption in the later stage, and the unit price of the lamp is not high, Panasonic has a strong price advantage, but there is a problem that Panasonic's light source must be matched with Panasonic's lamps and lanterns to use, especially EHF lamps must be matched with EHF electronic ballasts to play a role, so consumers who need to replace lamps should pay special attention.