Hankook is Korea's first tire company and ranked seventh in global tire sales in 2017, becoming the No. 1 among the "Three Heroes of Korean Tires". It is the most well-known of the three Korean tires, and it is the most popular Korean brand in the domestic replacement tire market. In addition, in recent years, Hankook Tire has done an excellent job in the original equipment tire business for high-end models, including BMW, Mercedes-Benz S-Class, Audi A6L and other luxury cars have been equipped with Hankook Tire.
 
In the replacement tire market, Hankook Tire is doing relatively average, and there is still a big gap with Michelin in terms of retail channels and after-sales service.
 
In terms of products, Hankook Tire survives in the gap between European and American high-end tires and domestic cost-effective tires, and the only thing that does better is its high-end tires of more than 17 inches.
 
Hankook Tire has a wide range of models, but most of them are none other than the Ventus series, the Optimo series, the Enfren series, and the Dynapro series.
 
The S1 evo2 (k117) is the representative of its high performance, with stable high-speed, strong handling, and excellent performance on wet and dry roads, while the S1 evo (k107) is more inclined to be quiet and comfortable.
 
The Aotema series focuses on comfort and handling, and this series is also the best-selling and highest-share series of Hankook Tire at present. Among them, the most famous is the K415, which has high comfort, both fuel economy and handling, and the wheel specifications are 14-17 inches, which is suitable for many models, and is a very suitable summer tire for families. Compared with K416, K426 is suitable for 18-inch wheels, which is more suitable for medium and large cars.
 
The Yingfulan series focuses on energy saving and environmental protection, and its fuel-saving ability is not too characteristic compared with other brands. Users who need tyre economy are more suitable for the Radial series. Its Radial RA08 is a tire specially built for taxis, with the most outstanding wear resistance, which can go 1-20,000 kilometers more than ordinary tires, and the price of 16 inches is about 300 yuan.
 
Hankook has also designed the Danap series specifically for SUVs, with the RA23, RA35, and RF10 corresponding to urban SUVs, comprehensive road SUVs, and all-terrain SUVs, respectively. Users in snowy areas can also opt for its RW08, which is designed specifically for snow SUVs.