In the U.S., Parker is being caught up by Golds. Coats has been the special pen for the President of the United States to sign executive orders since the Carter era, and in 2013, he made a high-profile appearance in the hit American drama "House of Cards", and the rows of Coats on the table attracted countless eyes. Founded in 1846, Coats is also the oldest pen factory in the United States, the first in the world to produce ballpoint pens, and between 1873 and 1908 obtained 26 patents for pen tools, it has not only promoted the progress of writing instruments, but also brought Coats a great reputation.
Although not well-known in China, the Coats fountain pen is "made in China". Coats was sold to a private equity firm in 2013 and the pen parts are now manufactured in Dongguan, Guangdong Province and assembled in Rhode Island. Because China's fountain pen thermal metal processing technology is not as good as Europe and the United States, the transfer of production is not immune to criticism.
To discuss Coats, it is natural to recommend the US President's royal pen - Townsend Wave Sound Series. The streamlined design of the Taosheng series comes from the 1930s ArtDeco design, and the pen body is delicate, and the overall look is not too eye-catching. This close to the ballpoint pen is not dominant, and the selling point of the Taosheng series is the excellent quality: the nib is manufactured through 12 processes, 7 quality inspections, and finally a manual handwriting test. The color of the pen body has been repeatedly sprayed and dyed with up to 22 layers, and the surface of the pen barrel needs to pass a 100-hour tolerance test after processing, which can be regarded as making up for some concerns about localization.
Taosheng series is mostly metal pen barrels, the price of bright chrome with steel tips is the lowest, selling at 1588 yuan, and the more textured enamel is sold at 3700~4100 yuan, compared with before, there has been a rise of 500~1000 yuan, and it should not be under the premise that the process has not been significantly improved.
Gaoshi is also very sincere in the women's fountain pen series, and recommends the Botanica flower series. The pen body is decorated with enamel color technology floral patterns, the process is not simpler than the Taosheng series, with a steel tip sold at 1358 yuan, it is a good choice for gifts. Gaoshi still has a lot of entry options, including the classic century series of 700~900 yuan and the Shakespeare series of 400 yuan, but with the rise of Cross's fame, the prices of these products have also risen to varying degrees, and the brand premium is serious.