Before the advent of ballpoint pens, Parker was the king of global fountain pen sales for a long time because of its marketing expertise. The factories have been located in the United States, Canada, Britain, France and Germany, and also have production bases in India and Pakistan in Asia. In 2011, Parker shut down its largest factory in the UK and moved production to Nantes, France.
In the same way that suits swept high society, the business style of the Parker fountain pen in the last century was highly acclaimed, and a parker pinned to the pocket of the jacket was once considered a sign of success. Coupled with effective marketing, Parker fountain pens have been imitated by various brands. The 1932 Vacumatic vacuum series of ink viewing window design, the 1941 Parker 51, and the 1963 Parker 75 are all popular imitation objects, and the national brand hero is one of the loyal "tributes".
Parker's heyday came after the 51st anniversary of the Parker 51. At that time, the armistice agreement in Europe and the surrender ceremony in the Pacific Theater used Parker 51, and the earliest pen imitated by the hero was also Parker 51. Known as the originator of the Dark Tip, the Parker 51 has made a lot of innovations in technology and design, and it is estimated that its research and development cost is more than $250,000. The nib is hidden in the tip tube and does not dry easily, and the design of the ink temporary storage area also makes the writing not break, and it is very practical, and it is very popular all over the world, a total of 20 million pieces were produced before the end of production, and it is still a legend in the fountain pen industry.
After the peak of the Parker 51 passed, Parker foresaw the impact of the ballpoint pen on the fountain pen market, so while producing low-end Jotter ballpoint pens, while pushing the fountain pen further to the high-end altar, Parker 75 "Silver Grid" came into being. The use of 925 silver to create a cap barrel was able to hold the market during the ballpoint pen boom, and in the two or three decades before it was replaced by Zall, nearly 10 million were produced, although not as good as the 20 million of the Parker 51, but still amazing. Later, its extended version of the Premier was also copied by the Hero, and the finished product was the Hero 200.
After the discontinuation of the 75 series, Parker never had a successful product launch, and Parker 75 became a watershed moment for Parker's products, and today's pen pals like to use "pre-75" and "post-75" to discontinue Parker's products.
Parker's marketing has been successful, and sales have remained at a certain level, mainly contributed by the business IM Classic, IM Fashion, Urban and Zall series. However, business products are mostly matched with steel tips, and there are also steel tip products at the price of 3000 yuan, and there are few gold tip products, with a hard and slippery sense of writing, and the cost performance is even inferior to Wei Diwen.
The high-end Century and Chief Series don't contribute much to sales, but the Century is still worth recommending as a model of Parker's top-notch craftsmanship since 1921. The 21 delicate parts are all hand-inlaid with two-tone 18-karat gold tips, and the price ranges from 7,000 to 10,000 yuan. Although the Century series is priced higher than the main series, the market performance is better, but the Montblanc limited edition can already be bought at the same price. If you want to enter Parker, it is better to collect 51 or 75 from the second-hand market, because the price of the two is not high because of the large circulation base, and it is still very cost-effective to use it for collection.