Windsor Newton is the big brother of watercolor and has been specializing in watercolor pigments since 1832. In 1841, it received a royal warrant from Queen Victoria, and its glory continues to this day. After several major groups changed hands, Windsor Newton's business territory expanded rapidly, and now it is one of the most well-known pigment manufacturers in the world.
 
Windsor Newton's prestige in the watercolor world is unparalleled, as early as 1892, Windsor Newton was the first to publish pigment composition and durability data, and to this day, its accuracy is still 100%, without missing a single error. At present, there are 109 kinds of artist-level watercolor colors, the color gamut is evenly distributed, there are 80 kinds of single pigment pigments, the light fastness is calculated according to 4 grades, and the first 2 levels of pigments are 106 kinds, which is still the top in the artist-level watercolor. Artist-level watercolor transparency, diffusion, coloring have good performance, is the first choice of old-fashioned artist watercolor, at present only 96 of the 109 colors into the Chinese market, 5ml sold for 32-40 yuan.
 
The beauty of watercolor lies in its transparency and flow, and the biggest selling point of Windsor Newton's watercolor is its high transparency, which retains high saturation after drying. This is due to Windsor Newton's 100 years of research on transparent pigments, and its most proud transparent rose red is based on the research manuscript of George Field, a well-known British phytochemist. In 1976, at the Windsor Newton factory, nearly 33,000 raw materials were used for pigment production.
 
In recent years, Windsor Newton has also been deeply involved in the de-cadmation of pigments, which have the advantages of durability and excellent tinting strength, but have strong toxicity. In 2019, Windsor Newton launched 8 alternative colors of cadmium-free yellow and cadmium-free red at the artist level, with better saturation, no less lightfastness and durability ratings, all ASTM grade I light fastness, and passed the world's most authoritative pigment safety certification - American AP certification like other pigments.
 
With the support of sufficient pigment reserves, Windsor Newton not only achieves full coverage of watercolor, gouache, oil paint, and acrylic paint, but also includes artist-level, academic-level, and painter-specific grades specially launched to enter the Chinese market. In 1990, Windsor Newton was acquired by AB Wilhelm Becker, a well-known Swedish pigment group, and in 2011 the group completely closed the Windsor Newton factory in London and completely transferred production to France. This change was followed by a wave of old and new Windsor reviews, much to the disappointment of Windsor Newton's fans.
 
After the change, the artist-level quality was not affected, and Windsor Newton's position as the leader in the watercolor world was stabilized, but the watercolor of the Fa Factory's college-level song series showed a small amount of precipitation and a decrease in transparency due to the coarser particles, and it has fallen off the altar of the best college-level watercolor in the eyes of old Windsor lovers. In fact, in horizontal comparison, the new song continues the advantages of Windsor Newton's wet and dry use, and the diffusion and color mixing are very well received in the college-level watercolor, and they can still carry the handle. Thanks to the globalization strategy, Gowen can also be bought directly in China, and the price is reasonable, the price of 8ml tube and half piece of solid color is about 10 yuan, and there are a variety of sets to choose from.
 
The Chinese market of Gowen pigments originated in France, and the production was carried out by Tianjin Keya, which is not much different from the French factory. The painter's special series is also produced by Tianjin Keya, but the core pigment has also been localized, without the slightest Windsor Newton's highly transparent watercolor, which can be viewed separately, and the 18-color 10ml set is sold for 36 yuan.