Founded in 1965, Aurora is one of the first brands in China to enter the office furniture industry, which was mainly engaged in the production of printers and other office equipment, and now covers office equipment, office furniture, 3D printing, electronics, intelligent equipment and children's home furnishing industry. After decades of experience in the field of office furniture, Aurora now has a complete sales network covering all regions of the country, and has achieved its leading position in the domestic industry with solid technology, enjoying a good reputation among users.
Aurora's product line is quite complete, from basic main components such as office systems, executive tables, conference tables, office chairs, and storage cabinets, to coffee tables, glass partitions, and office carpets. Compared with several foreign giant brands, the number of main parts of Aurora is not large, and it is biased to work design, but the selectivity of accessories such as coffee tables and sofas is quite sufficient.
Although the richness of desk office furniture products is low, on the supervisor's desk, Aurora has obviously put a lot of effort into it, with more than a dozen series. On the other hand, big foreign brands will focus more on office systems or conference tables, and pay less attention to the R&D and development of supervisor desks. Among the many executive desks in Aurora, Dynamic stood out as the winner of the 2007 "IF" Design Award for its user-friendly details, simple appearance and practical functions.
Even though Aurora has shifted some of its efforts to other industries, its products are still at the forefront of China's mid-to-high-end office furniture. In 2021, Aurora released its latest series of executive tables, "Guan Zi Ming". The "Guan Ziming" supervisor table was designed by Aurora in cooperation with the famous Japanese designer Guan Shuji, maintaining the consistent classical style of the Aurora supervisor table and exuding a strong oriental atmosphere. In terms of functional design, the side table is equipped with an electric lifting system, and the socket box on the table top is set up as a damping flip cover, which can reduce the risk of hand pinch during use.
Although Aurora's seats are not as good as the three giants in the industry, its ergonomic seats also have a certain reputation in China, and they are mainly old models, with solid materials and slightly worse functionality than the three giants in the industry, but they are among the best in domestic brands.
