Founded in 1991, Sunon initially focused on wood OEM and transformed into the office furniture industry after 1996. In 2018, Sunon established a European R&D center in Germany, and cooperated with many top design institutions such as overseas ITO, so that its design strength can be based on the first echelon of Chinese brands. As of 2021, Sunon has obtained 1,200 patents and won more than 30 European and American design awards, including the "IF" Design Award.

 

In terms of products, Sunon has a strong design team and the blessing of advanced technology and equipment at home and abroad, the product quality is in the leading position in China, and the design of function and style extends to modern and personalized. Sunon's products are quite abundant and provide ample room for choice, but there is a homogenization problem, which is a common problem in China's office furniture industry.

 

In China, Sunon has set up brand flagship stores in first- and second-tier cities, with two sales models: direct sales and franchise, and the scale of the enterprise has been expanding, and it also has a very complete sales network. As one of the largest office furniture brands in China, Sunon is also different from other brands in terms of sales channels. While most domestic and foreign brands implement a distributor sales model for their products, they usually only accept orders from corporate customers, while Sunon will provide almost all products to individual customers online and offline, which can be purchased in JD.com and Tmall flagship stores.

 

With office furniture as the main product line, Shengao has also been involved in hospitals and educational furniture, and has launched more than a dozen series of hospital furniture and educational furniture, with perfect supporting services, and continues to expand these two product lines.