Great Wall Motor Co., Ltd., Weipai WEY, is an enterprise dedicated to the research and development, production and sales of automobiles
Great Wall Motor Co., Ltd., China's largest SUV manufacturer, was listed on the Hong Kong H-share market in 2003 and the domestic A-share market in 2011, with total assets of RMB 92.309 billion by the end of 2016. At present, it has three brands, Haval, Great Wall and WEY, with products covering three categories of SUVs, sedans and pickup trucks, four vehicle production bases, independent supporting capabilities for core components such as engines and transmissions, more than 40 holding subsidiaries and nearly 70,000 employees.
Great Wall Motors adheres to the corporate philosophy of "making a little progress every day", has an advanced corporate culture and management team, and has created a unique operation and management model, and its operation quality is second to none in the domestic automotive industry.
In recent years, Great Wall Motor's development potential has been widely affirmed and recognized by the outside world, and it has been rated as "2014 Top 100 World Automobile Brands", "Top 100 Zoomlion Listed Companies in Performance", "2016 Forbes 2000", "Fortune China 500 Enterprises", "2016 Hurun China Top 100 Enterprise Brands", etc.
With the brand concept of "focus, professionalism and expert", Great Wall Motor adheres to the corporate strategy of creating high-quality products with the support of high-tech equipment and high-performance design. Focusing on SUVs and building Haval into a world-class SUV expert brand is the unremitting pursuit of Great Wall people.
After years of high-quality management, Great Wall Motor's sales and brand image have a certain strength, Haval brand gradually towards the high-end, technical content and added value are getting higher and higher, its products have their own core technology and ultra-high cost performance, and the formation of large, medium and small, high, medium and low, multi-specification and multi-variety product system.
Great Wall Motor adheres to "over-investment" in technology research and development, pays attention to effective research and development, and pursues industry leadership, which has laid a solid foundation for continuous independent innovation. Great Wall Motor has world-class R&D equipment and systems, and has the development and design capabilities of three series of SUVs, sedans, pickup trucks and powertrains, and can develop more than 10 models at the same time. It has been jointly recognized by the National Development and Reform Commission, the Ministry of Science and Technology and other five ministries and commissions as "National Recognized Enterprise Technology Center", "Postdoctoral Research Workstation Station" and "National Innovative Enterprise".
Great Wall Motors has invested a total of 1 billion yuan to build a largest, high-level automobile test site in China, including 10 modules such as high-speed ring road, dynamic square, test hill, simulated city square and maneuverable road, 76 typical test surfaces, with a total test mileage of 45 kilometers.
At the same time, the Haval Technology Center, which has invested 5 billion yuan to build, has also been put into use, which is a large-scale, first-class vehicle R&D technology center in China, with a total construction area of 260,000 m², with five functional areas of R&D, trial production, testing, modeling and data, and has a large environmental wind tunnel laboratory with a large area of domestic construction tuyere and an international leading high-altitude environmental simulation laboratory, which ensures the high quality of products.
In recent years, Great Wall Motors has upgraded its service to the brand level, established a marketing strategy with the main goal of "customer satisfaction" and "market leadership", and focused on "customer satisfaction" through the innovation and reform of marketing services, creating surprises for customers with value-added services and continuously improving customer satisfaction.
Great Wall Motors has maintained a leading position in both the international and domestic markets. In the domestic market, SUV models have maintained the top sales volume in the country for 14 consecutive years; Great Wall pickup trucks have maintained a high market share and high sales volume in the country for 19 consecutive years. In the international market, Great Wall Motor's brand awareness and reputation continue to increase.
