A well-known off-road vehicle brand, the iconic brand of Great Wall Motor's SUV, positioned as an urban multi-functional model, a listed company that mainly produces pure electric SUVs and a variety of practical pickup trucks

Haval is Great Wall Motor's pivotal SUV series, which has maintained the sales champion in the domestic SUV market for many years, and is favored by the majority of civilian off-road enthusiasts. The main models of the Haval series are IF, M1, M2, M4, H2, H3, H5, H6, H7, H8, pure electric SUV Haval E and a variety of practical pickup trucks, which have good sales performance at home and abroad. On March 29, 2013, at the annual meeting of Great Wall Motor Co., Ltd. held in Beijing, the company officially announced that as the iconic brand of Great Wall SUV, Haval and Great Wall will implement brand separation to form an independent brand, independent design and development, and realize the independence of the distribution service system.

Haval is Great Wall Motor's positioning as a CUV model (City Utility Vehicle), its Chinese meaning refers to urban utility vehicle, 05 Haval's English name is "HOVER", which stands for "free flight". Since 06 began to export to the European Union in batches, it has a certain impact on the international market, and the original English name has been registered in many countries. I had to find a word that has no practical meaning in English and has a more consistent pronunciation around the world: "HAVAL". The company wanted to give it the meaning of having all, and this is where the LOGO "HAVAL" originated.