Founded in 1941 in the United States, it is synonymous with light off-road four-wheel drive vehicles, and is known all over the world for its rugged, versatile and true four-wheel drive power, and is an international automobile group integrating design, manufacture and sales

Jeep is a brand of off-road vehicles that belongs to Chrysler's Jeep Company. Its representative products are the Wrangler and the Cherokee. One of the classic works Wrangler was the original model of the Wrangler in World War II at the request of the U.S. military, by the then Bantam company designer Carl Brown. Probert designed it. The Wrangler is a four-wheel drive off-road vehicle launched in 1962, which inherits the silhouette of the Jeep prototype and is designed, with the advantages of spacious body, novel shape, flexible handling, powerful power and strong adaptability.

The meaning of the JEEP logo is the English Jeep, and it is also the name of JEEP, a company owned by Daimler Chrysler AG that produces off-road vehicles. Off-road refers to a car with off-road performance.

On June 27, 1940, an unusual event occurred in the history of automobiles: the U.S. government invited 135 automobile factories to compete to design and produce an all-wheel-drive military vehicle that was both agile and robust. The car had three times the driving power of similar cars at the time and went at 65 miles per hour.

THE NAME OF THIS CAR IS "GP", WHICH IS THE ABBREVIATION OF GENERAL PURPOSE (UTILITY VEHICLE), AND ITS PRONUNCIATION IS VERY SIMILAR TO THE "JEEP JEEP" CRY MADE BY A POWERFUL BIRD IN THE CARTOON IMAGE CREATED BY AMERICAN CARTOONIST SCHER IN 1937, SO THE AMERICAN SOLDIERS CALLED THIS SMALL OFF-ROAD VEHICLE "JEEP".

In June 1944, the "Jeep" car crossed the Atlantic with the American soldiers to participate in World War II, and when the Allied troops landed in Normandy, the commanders were all in the "Jeep", which made the "Jeep" famous. According to legend, as early as 1934, people called a truck with special equipment for drilling oil wells "Jeep". Where the Jeep name came from is still a topic of open debate. However, one thing is certain: despite many changes in the company and the market, the Jeep trademark has survived for decades. This is evidenced by its trademark rights and global recognition. Below is the history of Jeep over the past few decades, its heritage, cars and trademarks.