Ferretti Directs

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Introducing the Ferretti brand

Ferretti Lines logo

Ferretti Group, founded in 1968, its motor yachts have attracted great attention in the industry, and the industry leader of 16-27 meters FRP flybridge planing boats is now owned by Weichai Holding Group

Ferretti Yachts is the flagship brand of the Ferretti Group, a world leader in the design, manufacture and sale of motor yachts ranging from 46 to 88 feet. The business was founded in 1968 and is currently the second largest yacht builder in Italy. The Italian In-dustrial Design Association (ADI), one of the world's leading industrial design organizations, has awarded Ferretti Yachts 880 the Golden Compass Award for Ferretti Yachts' design excellence.

Like the founding of many of the world's great industries, Ferretti Yachts was the beginning of success and a quiet, almost secret unfolding. In 1968 Noberto Ferretti (a man with a love for the sea) and his brother Alessandro Ferretti (a successful and down-to-earth manager) decided to revitalize the family business – in addition to selling yachts made by renowned shipyards, they would also build their own yachts! The first model developed by the brothers was the legendary "African Hot Wind": a yacht converted from an ordinary fishing boat, comfortable and reliable – the first chapter in Ferretti Yachts' successful journey that has led Ferretti Yachts to where it is today – becoming one of the most prestigious yacht builders in the world. In 1970, Ferretti Shipyard presented two motor sailing boats with a length of 10 meters and 12 meters at the Genoa Boat Show. It was followed by the Altura 33, the first fiberglass motor yacht built by Ferretti.

Over the next decade, the company made a major decision: to significantly increase its manufacturing capacity and process technology in order to shift to the production of larger and more amazing motor yachts. This fateful decision triggered many changes in the yacht market and set a new world standard for yacht design: the placement of the stern rudder: the folding window that opens the cabin and the aft deck; The internal staircase leading from the cabin to the flybridge...... The company's commitment has been met with positive and enthusiastic responses from customers. As a result, an engineering department specializing in R&D was established in 1989. In the 90s, Norberto Ferretii's most exciting event was the success of Norberto Ferretii in international rowing events, including two victories at the World Sailing Championships in 1994 and 1997. Ferretti Yachts' success quickly spread from the Italian coast to the entire Mediterranean, followed by the United States and the world. Ferretti Group's commercial vision and audacity have made it a renowned luxury yachting multinational company.

Under the leadership of CEO Fulvio Dodich, Ferretti Yachts achieved sales of 190 million euros during the 2004-2005 sailing year (from 1 September 2004 to 31 August 2005). During the same period, Ferretti Group achieved sales of 636 million euros, a huge increase of 14% in 2005 compared to 557 million euros in the previous year.

Ferretti Yachts employs 500 people and has 4 shipyards. To meet the increased demand, a new shipyard was recently built in Cattolica (RN), in addition to Forlì, Faro (AN) and San Giovanni in Marignano (RN), Italy. The new 14,000-square-metre shipyard is equipped with the world's most advanced shipbuilding technology.

More expensive than private jets

If a cruise ship is a five-star hotel on the sea, then a large luxury yacht is a top-notch mansion floating on the water.

Most people don't have a relationship with it for the rest of their lives, a few can get their hands on it once in a while or have the pain to buy an entry-level model, and only a few can easily own a large luxury yacht as a so-called "toy". That's why, the mention of it is always accompanied by the names of those who are on top of the world: Paul Allen, one of the founders of the Microsoft empire, Larry Erikson, the adventurer president of Oracle Software, and Roman Abramovich, the Russian billionaire who has stirred up European football with Chelsea as his plaything...... In front of yachts, the money and status of the fashion industry and the superstars of the silver screen seem to be slightly overshadowed, and although they can afford to spend, they are more suitable in the eyes of the world to be the guests who add color to the yacht party.

Today, these superyachts are the evolution of a race for size and luxury. Hidden in their cabins are different functional spaces that rival the top villas. A living room with a premium sofa and a large flat-screen TV, a bar stocked with fine wines, and a games room can host the best parties; IN THE BEDROOM, NEXT TO THE KING SIZE BED, THERE IS A LARGE WINDOW WITH A WIDE VIEW OF THE SEA; The wall opposite the bathtub can be opened, and you can enjoy the double affinity of the water with the sea breeze. How do these guys, who cost tens of millions or even hundreds of millions, defeat private jets and become more luxurious tools for fighting for wealth? In addition to the cost factor, the luxury of flying is only a few hours, and you must honestly stay in a closed cabin, but the dream life on the yacht can last for days or even weeks, and you can get in close contact with the sun, the sea, the air, the islands, the fish and the birds, this rhythm and temperament undoubtedly better cater to the hedonistic concept of the rich.

Yacht giants Ferretti

For the Chinese rich, Ferretti is a must-know name in the superyacht industry. It is a powerful yacht group with first-line yacht brands such as Ferretti, Pershing and Riva, and a complete product line composed of 9 brands. In addition, Ferretti has been present in China since 2005 and has participated in the International Boat Show held in Shanghai every April for two consecutive years. Ferretti Yachts and Pershing have been able to develop a strong domestic dealer channel in the Chinese market, creating a preconceived intimacy with Ferretti Yachts brands for many of the wealthy Chinese who enjoy yachting life at a faster pace.

Big event

On December 19, 2011, according to foreign media reports, Ferretti offered 350 million euros and planned to sell 75% of its shares to Shandong Heavy Industries, including trademarks, shipyards, sales networks, etc.

Shandong Heavy Industry Group Co., Ltd. is a state-owned enterprise directly under the State-owned Assets Supervision and Administration Commission of Shandong Province, established in June 2009, which is a wholly state-owned company funded by Weichai Holding Group Co., Ltd., Shandong Construction Machinery Group Co., Ltd., Shandong Automobile Group Co., Ltd. and Shandong Degong Machinery Co., Ltd. with state-owned equity, and is the backbone enterprise of equipment manufacturing industry in Shandong Province. Shandong Heavy Industry Co., Ltd. is a listed company of Weichai Power Co., Ltd. (2338.HK). HK; 000338.SZ) (hereinafter referred to as "Weichai Power"), the parent company of Weichai Holding Group, was established, and Weichai Holding Group is the main business force of Shandong Heavy Industry Group. Therefore, the acquisition of Faraday by Shandong Heavy Industry is considered to be a landmark event for Weichai to achieve diversification strategy through cross-border mergers and acquisitions.


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