PERSHING

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PERSHING brand introduction

PERSHING logo

The world's top brand of FRP open yacht, known for its unique design/speed and noble appearance, the world's largest supplier of sporty sea fishing yachts, enjoys the name of "sea sports car", and is now owned by Weichai Holding Group

Incorporated into the Ferretti Group in 1998, Pershing specializes in the production of high-performance open motor yachts ranging from 15 to 35 metres in length.

Perishing, although only more than 20 years old, is a European and Italian yacht tradition, known for its unique design, speed and noble appearance, that is, "We build exclusive, high-performance yachts that turn our passion into emotions for our client". In terms of origin, PERSHING also originated from a personal love for yachting craftsmanship and a passion for marine culture. In 1981, when 4 young men were full of enthusiasm and had a unique insight into the yacht market, they began to design and manufacture yachts, after 3 years of hard work and struggle, a yacht that pursues speed at the same time, but also has design, comfort and quality, and this yacht is actually a unique insight into the sea and taste enjoyment of PERSHING. By 1998, PERSHING had become a world-renowned yacht brand.

Pershing yachts are known as "sports cars at sea". Pershing's success stems from a simple philosophy and a desire to create yachts that deliver a strong emotional experience to our customers, as Pershing says: "We pass on our passion to our customers by building unique high-performance yachts." This is the mission manifested in the spirit of Pershing. Pershing's adventurous experiences since 1981 have been underpinned by a passion for sailing. In 1985, Pershing yacht designer Fulvio De Simoni became the first to design yachts over 45 feet; The Pershing 90' collection has attracted global attention with its cosmopolitan design.

In 1998, Pershing became part of the Ferretti Group, one of the world's leading luxury yacht design and manufacturing groups. Pershing is a world leader in open yachts thanks to its strong strengths in innovation, comfort, performance, design and nobility.

Innovation: Constantly innovating in search of solutions to advance engineering (we have redefined the concept of fast yachting with the introduction of turbocharged engines for the first time, the introduction of unique Pershing portholes, which have become a fashion to be imitated in the industry, direct drive to connect to Annason surface propellers, Scrimp composite closed film molding technology, hull CNC router milling technology, deep V-shaped bottom, etc.). Not long ago, Pershing brought another patent, the Chain Lock system, which prevents the anchor chain from becoming tangled through the airbag in the bow cabin, which can be controlled by simply pressing a button in the cabin. The patent has become standard equipment on all of Pershing's new vessels;

Comfort: The hull structure and interior furnishings are designed to meet each specific need for comfort and privacy;

Performance: Good performance in terms of safety, stability, shock absorption, etc.;

Design: Striking an extraordinary balance between fashion and elegance that sets Pershing apart; Noble: The exquisite arrangement of each space makes each Pershing yacht have a unique style. In 2005 Pershing proudly introduced three new products to the world: the 90', 56' and 46'.

Pershing is part of the Ferretti Group, a global leader in the design, manufacture and sale of luxury yachts. Under the leadership of Mr. Norberto Ferretti, Chairman of the Group, Mr. Giancarlo Galeone, Vice Chairman and Mr. Gabriele Del Torchio, Chief Executive Officer, the Group already has 9 luxury yacht brands: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Apreamare, Mochi Craft, Custom Line & CRN.

Big event

On December 19, 2011, according to foreign media reports, Ferretti offered 350 million euros and planned to sell 75% of its shares to Shandong Heavy Industries, including trademarks, shipyards, sales networks, etc.

Shandong Heavy Industry Group Co., Ltd. is a state-owned enterprise directly under the State-owned Assets Supervision and Administration Commission of Shandong Province, established in June 2009, which is a wholly state-owned company funded by Weichai Holding Group Co., Ltd., Shandong Construction Machinery Group Co., Ltd., Shandong Automobile Group Co., Ltd. and Shandong Degong Machinery Co., Ltd. with state-owned equity, and is the backbone enterprise of equipment manufacturing industry in Shandong Province. Shandong Heavy Industry Co., Ltd. is a listed company of Weichai Power Co., Ltd. (2338.HK). HK; 000338.SZ) (hereinafter referred to as "Weichai Power"), the parent company of Weichai Holding Group, was established, and Weichai Holding Group is the main business force of Shandong Heavy Industry Group. Therefore, the acquisition of Faraday by Shandong Heavy Industry is considered to be a landmark event for Weichai to achieve diversification strategy through cross-border mergers and acquisitions.


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