Merida Bicycle (China) Co., Ltd., one of the top ten bicycle brands, was founded in Taiwan in 1972, a low-carbon environmental protection sports advocate, known for the production of high-quality bicycles, focusing on the development and production of high-end bicycles

Founded in 1972, Merida Group has been around for more than 40 years and is the first listed company in Taiwan's bicycle industry. In 1990, Merida Bicycle (China) Co., Ltd. was established in Shenzhen to vigorously promote low-carbon environmental protection movement. In 2000, the domestic sales headquarters was established to coordinate the domestic bicycle sales business and branch management, and set up 15 branches in major cities in China: Beijing, Tianjin, Liaoning, Shandong, Shanghai and other places. In order to meet the needs of consumers and convenient services, in 2007, Meilida Bicycle (Shandong) Co., Ltd. was established in Dezhou, Shandong. In 2013, the Nantong factory in Jiangsu Province was completed and put into operation.

Merida has always focused on the research and development of high-end bicycles, and its R&D center is located in Stuttgart, Germany, with the intention of recruiting cutting-edge talents and receiving the latest information to develop world-class bicycles. 

Merida has the world's No. 1 mountaineering team, and the top athletes test and validate Merida bikes in the most rigorous competitions. It has a first-class bicycle production line, TPS production, quality control than JIS, CPSC, BS more stringent quality standards for production, the production of high-quality series of mountain bikes, road bikes, touring bikes and other marketing in more than 80 countries and regions around the world.     

First famous in the world, and then all over the country. In 2014, Merida was once again ranked among the top 100 light industry "NO1 in growth ability" with its strong strength. Internationally, Merida. Lanbo Racing Team successfully signed two Chinese drivers, becoming the first international brand in China to have two Chinese drivers. In 2015, Merida invested heavily in the chief sponsorship of the movie "Breaking the Wind" to ride the fighting spirit and inspire the Chinese to ride to the top world stage. In the 2015 Taiwan International Brand Value Survey, Merida Bicycle ranked 8th, with a brand value of 385 million US dollars, a value increase of 11%, which is the fifth consecutive year of growth and a benchmark enterprise in traditional industries.