PHOENIX

Overall scoring
86
Popularity index
19108

Phoenix brand introduction

PHOENIXlogo

Shanghai Phoenix Bicycle Co., Ltd., one of the top ten brands of bicycle-mountain bikes, began in 1897, Shanghai famous trademark, Shanghai famous brand products, China time-honored brand, listed company, set bicycles, electric vehicles, baby carriages and wheelchairs and other products production/research and development/sales as one of the enterprises

Phoenix Bicycle is a bicycle of a famous brand. The brand's bicycle products sell well all over China and are sold in Europe, America, Japan, Southeast Asia and Africa and other countries and regions. With a marketing network in more than 100 countries and regions around the world, Phoenix is providing a full range of diversified services for the market. The company is a state-owned holding company that operates well-known Chinese and foreign Phoenix brand bicycles as its leading products. The company adheres to the "quality, variety, service" as the three pillars of creating a famous brand, and further introduces the business philosophy of "continuous innovation, customer first, advocating humanity and beautifying life", pursues customer needs and experience as the goal, keeps pace with the times, and makes continuous progress.

On July 29, 1993, with the approval of the Shanghai Municipal Economic Commission, the former Shanghai Phoenix Bicycle Company was reorganized into Shanghai Phoenix Bicycle Co., Ltd. The original Shanghai Phoenix Bicycle Company was established in 1992 with Shanghai No. 3 Bicycle Factory as the main body, merger with Shanghai No. 2 Bicycle Factory, and Shanghai No. 4 Bicycle Factory. Shanghai Bicycle Factory No. 3 was established in 1958 by 267 small factories in Shanghai, then named the local state-owned Shanghai Bicycle No. 3 Factory, since the 60s, Phoenix brand bicycles have become a national famous brand products, won the first place in the national bicycle industry quality evaluation for eight consecutive times, and began to enter the international market on a large scale. In 1981, Shanghai No. 3 Bicycle Factory merged with Shanghai Truck Crane Factory, laying the foundation for the further development of the enterprise. In December 1986, with the No. 3 Bicycle Factory as the main body, 24 units from 13 provinces in the United Nations initiated the establishment of Phoenix Bicycle (Group) Company. And in 1992, Shanghai Phoenix Bicycle Company was established.

Shanghai Phoenix Bicycle Co., Ltd. originated from Tongchang Bicycle Dealership, China's first bicycle dealership in 1897, created the "Phoenix" brand in January 1959, and was listed on the Shanghai Stock Exchange in 1993. Shanghai Phoenix has 100 years of bicycle manufacturing experience, won a broad market with high quality, is a household name, highly respected, and has made outstanding contributions to the development of China's bicycle industry.

In 2010, Shanghai Phoenix introduced private capital to carry out institutional reform. Build a large-scale two-wheeled vehicle manufacturing enterprise integrating the production, R&D and sales of bicycles, electric vehicles, baby carriages and wheelchairs. In Shanghai, Tianjin and Jiangsu, the establishment of manufacturing bases, with 50 production and manufacturing lines, covering an area of more than 800 acres, the annual production capacity of two-wheeled vehicle products is 6 million, including 3.5 million bicycles, 1.5 million electric bicycles, 500,000 wheelchairs and 500,000 baby carriages.

Shanghai Phoenix Global Marketing. There are 1,800 terminal sales networks in the domestic market and 500 regional agents. With nearly 100 regional agents in overseas markets, the sales volume has been leading at home and abroad for many years, and the products are all over the world, with total annual sales exceeding 2 billion yuan.


This brand introduction page is provided with graphic information PP1009309 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer