Forever

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Forever brand introduction

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Zhonglu Co., Ltd., forever, started in 1940, is a famous trademark in Shanghai, an earlier manufacturer engaged in bicycle manufacturing in China, a developer of bicycle calibration vehicles, and an enterprise engaged in the research and development and production of medium and high-end bicycles, electric bicycles, baby carriages and other products

The history of Shanghai Permanent Co., Ltd. can be traced back to 1940, and it is one of the earliest bicycle manufacturers in China, with a history of 76 years. Especially after the founding of the People's Republic of China, as the largest state-owned bicycle factory, it has made indelible contributions to the development of China's bicycle industry, permanently developed a unified national bicycle standard, specification calibration car, and developed China's first generation of 660MM light vehicles, trucks, racing cars and electric bicycles, LPG gas mopeds and other products. Over the past decades, it has won numerous honors such as "National Quality Award of the People's Republic of China", "National Key New Product", "Shanghai Famous Trademark", "Shanghai Famous Brand Product", and "Consumer Protection Cup".

For more than half a century, nearly 100 million permanent brand bicycles have been produced and sold, becoming the transportation product with the largest number of consumers of a single brand and single product in China, and generating profits and taxes of more than 3 billion yuan for the country. Its main product bicycle ranked first in domestic sales for six consecutive years in 2002 and 2007, and the sales volume of electric bicycles exceeded 200,000 in 2005. The products are all over the country and exported to more than 50 countries and regions in Europe, Asia and Africa, with annual sales of more than 1.1 billion yuan. As the earliest enterprise in China's bicycle industry to implement the reform of the modern enterprise system, it began to be restructured into a listed company in China as a whole in 1993, and the A and B shares were listed on the Shanghai Stock Exchange. In 2005, as the first A-share company in China to include B-shares, it implemented the reform of equity division, making great contributions to China's social and economic development.

At the beginning of the 21st century, Shanghai's local private enterprise ~~ Zhonglu Group became the owner of Shanghai Permanent, opening a permanent new chapter, breaking through a single bicycle pattern in the industry, forming a two-wheeled bicycle product group with bicycles, electric bicycles, baby carriages and electric wheelchairs as the core, and a recreation and sports product group with bowling equipment, chess and card tables, and plastic runways as the core. At present, a complete industrial chain pattern has been formed with Shanghai as the center, six core production enterprises and many upstream and downstream production enterprises.

At present, the largest two-wheeled vehicle production base and recreation and sports product production base in China, Shanghai Permanent Vehicle Industry Branch and Zhonglu Industrial Co., Ltd., is located between the two major logistics bases of Shanghai deep-water port and airport, of which the newly built vehicle industry branch covers an area of 560 acres, with an overall planning of 380.000 square meters, and will become a set of research, development, production, display and other functions in one of the high-end bicycles, electric bicycles, Large-scale production and manufacturing base for children's carriages and other series of two-wheeled vehicles, and an international free trade center for bicycles, electric bicycles, complete vehicles and parts. The annual production capacity is 3 million units. At present, the first phase of construction has been put into operation, with an annual production capacity of 1.5 million vehicles.

In 2006, the company successfully controlled Shanghai Pujiang Cable Co., Ltd., and the industry will be horizontally cut into the non-recreation industry, becoming a listed company with diversified industries, diversified products and intensive economy.

 


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