Maoliang Liquor Group Co., Ltd., Sigangli, founded in 1995, is a famous trademark in Yunnan Province, based on liquor, papaya fermented fruit wine as the core, and a large-scale enterprise supplemented by breeding and other industries
Maoliang Group was founded in 1995, formerly known as Yunxian Dahuangqiao Comprehensive Farm, in 2000 to determine the development of liquor industry-based ideas officially into the corporatization operation, in 2002 the development of the first private enterprise group company in Lincang area, in 2004 the development of Yunnan Province provincial enterprise group, in 2013 the development of a national enterprise group, to create the first liquor brand in Yunnan "Maoliang", the development of the world's first papaya fruit wine "Sigangli". It has formed a diversified industrial pattern based on the liquor industry, Sigangli papaya fermented fruit wine as the core, and breeding and other industries as the supplement, and has been listed as "National Poverty Alleviation Leading Enterprise, National Agricultural Product Processing Industry Demonstration Enterprise of the Ministry of Agriculture, Provincial Key Leading Enterprise of Agricultural Industrialization, Provincial Leading Enterprise of Forestry Industry, Innovative Enterprise of Yunnan Province, Agricultural Science and Technology Demonstration Park of Yunnan Province, High-quality Seed Industry Base of Yunnan Province, Top 100 Enterprises in Yunnan Province, Yunnan Excellent Breeding Pig Core Group Expansion Base, Top Ten Enterprises in Lincang City, Lincang City promotes the development of advanced leading enterprises and wildlife breeding bases for agricultural industrialization". At present, the group has total assets of 3.3 billion yuan, 1,800 employees, 7 subsidiaries, 13 sales branches, 5 sales regions, and product sales covering 29 provinces, 103 cities and 309 counties.
The status quo of the industry
Since its completion and operation in 2000, it has developed 16 36 series of single products represented by "Yunnan Maoliang and Maoliang Vintage Liquor", and has successively won the "First Prize of Chinese Liquor Culture and Technology Achievements", "China's Famous Brand", "Top Ten Meritorious Brands in Yunnan Province", "Top Ten Famous Liquors in Yunnan Province", "Consumer Favorite Products, and Well-known Protection", and has dominated the liquor market in Yunnan Province for more than ten years.
Since its completion and operation in 2005, it has developed a total of 7 series of products such as "Sigangli and Jinboyi", and has won the "Gold Award of Green Fruit Wine at the First Hong Kong International Wine Expo", "China Famous Brand", "Top Ten Meritorious Brands in Yunnan Province", "Famous Trademark in Yunnan Province", "Yunnan Famous Brand Products" and "Provincial and Municipal Science and Technology Progress Awards". The product is rich in tannins, oleanolic acid, SOD, anthocyanins and a variety of amino acids, with softening blood vessels, protecting the liver, relaxing tendons and activating the nerves, dispelling wind and dampness, anti-aging and beauty and other miraculous health care effects, highly favored by consumers, market sales have achieved more than double-digit growth year by year.
Breeding industry is the predecessor of the group, in 2003 from the traditional breeding transformation and upgrading to the expansion of the core group of improved pigs, was identified as "Yunnan Province high-quality pig base", "Lincang City of improved pig core group expansion center", over the years for Lincang City and surrounding states and cities of pig breed improvement, breeding industry scale, standardized development and border new rural economic construction has made positive contributions.
Development advantages
Industrial advantages: The company's three major industries are all agriculture-related industries and form an industrial circular economy chain, which is in line with the national industrial development direction and policy orientation, with good development prospects and great potential.
Brand Advantage The Maoliang brand ranks among the top 100 liquor brands in China, and the "Maoliang" trademark has become well-known and protected, and the brand advantage is becoming increasingly prominent.
Resource advantage The company has a unique white papaya resource base of 300,000 acres, and 1,567 acres of land in the Central Yunnan Industrial New Area, which has rare resources for long-term development in the future.
Technical advantages The company has a number of national liquor, fruit wine, liqueur winemakers and wine evaluators, hired the European Food Research Center Wine Association as technical foreign aid, hired the National Wine Industry Association liquor experts, Northwest Agricultural University University of Science and Technology Wine College Ph.D. as technical consultants, and South China University of Technology for many years of technical cooperation, technical strength ranks first in the industry in Yunnan.
Glorious Cause
Over the years, the company has donated to build Hope Primary School, set up Maoliang Higher Education Fund, funded infrastructure construction in poor mountainous areas, donated money and materials to disaster areas, and returned more than 10 million yuan to the society for poverty alleviation, and was awarded the reputation of "Star of Glorious Cause and Caring Enterprise" by social organizations.
Development plan for the next five years
The first is to launch the second round of equity financing to boost the overall listing of the group.
The second is to expand the national market. Within five years, the product sales will be covered nationwide, and "Sigangli" will be built into China's first high-end papaya fruit wine brand "China Lafei Sigangli"; Make Maoliang "Harmony" into China's second strong liquor; Strengthen the brand and market construction of "Maotai", and create a three-legged national liquor market pattern of Moutai, Wuliangye and Maotai.
The third is to continue to promote the construction of the Central Yunnan New Industrial Zone project, and strive to build a modern, large-scale, high-grade, high-standard, high-quality, garden-style, ecological, and rich in the culture of the times of Maoliang liquor.
The fourth is to complete the 10,000-ton papaya fruit wine expansion project in Yunxian County, and start the 30,000-ton liquor production line technical transformation and relocation expansion project.
Fifth, improve and improve employee welfare, and strive to quadruple and triple the income of employees within five years, so that the company's employees can share the fruits of Maoliang's development.
It is expected that the total assets of the group will exceed 5 billion yuan in five years, and the total assets of the group will be close to 10 billion yuan if intangible assets are added. The annual output value and operating income will exceed 3 billion yuan, strive to 5 billion yuan, and the annual profits and taxes will reach more than 500 million yuan, becoming the first private enterprise listed in Lincang City, the first listed wine enterprise in Yunnan Province, the first listed fruit wine enterprise in China, and another large agricultural industry in Yunnan.
The development of Maoliang Group is a difficult and glorious process from small to large, from weak to strong, and in the whole process, there has always been a concept that inspires the vigorous Maoliang people, that is, "we are a group of ordinary people, but we have to do an extraordinary career". Looking to the future, I believe that as long as there is the care, help and support of party committees and governments at all levels, relevant departments and all walks of life, Maoliang Group has the confidence, determination and ability to overcome difficulties and move forward on the road of development, until it realizes the long-term goal of "creating an international Maoliang brand and showing the romance of China's liquor industry"!
