Founded in 1924 in South Korea, Beijing Zhenlu Haite Liquor Co., Ltd. is a well-known cocktail brand and one of the largest group companies in the production and sales of comprehensive liquor in South Korea, and has the reputation of "national liquor" in South Korea

In 2005, Jinro Liquor Co., Ltd. (founded in 1924) joined forces with THE HITE (founded in 1933), Korea's largest beer manufacturer, to become Korea's largest comprehensive liquor production and sales group. So far, it has a series of complete supporting production bases and facilities, such as malt cultivation base, canning and bottling and printing base, comprehensive wine canning and production base. The group owns dozens of brands such as "ZHENLU", "THE HITE.", "MAX", "KINGDOM", etc., and hundreds of product lines, including soju (distilled spirits), beer, whiskey, wine, fruit wine, health wine and drinking water. The most representative product, Jinroo, is not only recognized as the national drink by the Korean people with a market share of more than 60%, but also has been the world's top distilled spirits sales (DRINKS INTERNATIONAL) since 2001.

In 1998, the new bamboo charcoal dew was launched on the market, and it has been loved by the majority of consumers, and by 2006, the cumulative sales exceeded 10 billion bottles. Korea's best-selling beer "THE HITE." Launched in 1993, after more than 10 years of careful crafting, the brand beer beat many competitors to reach the top of the sales list with a market share of 60%.

The combination of THE HITE and JINRO Korea has not only fully mastered the domestic soju (distilled spirits) and beer markets, but also further strengthened the marketing network that has been established in more than 60 countries around the world, and made great strides towards becoming an international comprehensive liquor group with perfect quality products.