Kweichow Moutai Distillery (Group) Platinum Liquor Co., Ltd. is a new integrated platform integrating R&D, production, supply, marketing and service of Moutai Group
Kweichow Moutai Distillery (Group) Platinum Liquor Co., Ltd. was established on May 31, 2013 with a registered capital of 300 million yuan. After 4 years of successful market operation, platinum liquor is made up of:Moutai GroupIt has a sub-brand, and has developed into an independent company integrating production, supply and marketing. Moutai Group has fully entered the mid-to-high-end sauce-flavored liquor market, making Baijin Liquor the first brand in the mid-to-high-end sauce-flavored liquor market, forming a strategic complement to the national liquor Moutai.
Kweichow Moutai Distillery (Group) Platinum Liquor Co., Ltd. is headquartered in Moutai Town, on the banks of the Chishui River in the north of Guizhou Province, and its operation headquarters is located in the eastern district of the capital Beijing CBD - the quintessence of the antique and culturally rich national quintessence.
Platinum liquor is another core brand of Moutai Group, and it is the general name of the "platinum" brand series of liquors that Moutai Group strives to build. The "Platinum" brand series of liquor includes three product series: Platinum Liquor Series, Platinum Health Liquor Series, and Platinum Wine Series.
The platinum liquor series are all 53° national standard high-grade sauce flavor type, including platinum sauce wine series (general, lieutenant general, major general, junior general, red sauce A1A3A6), platinum ruyi wine series (all the best, jade ruyi, gold ruyi, silver ruyi), platinum high-end wine series (platinum supreme, platinum cellar), platinum festival wine series (reunion wine, New Year's wine, New Year celebration wine), platinum personalized wine series. Platinum personalized liquor is suitable for entrepreneur customization, enterprise and institution customization, private customization (wedding, opening, birthday, full moon, further education, housewarming, chairman's special old wine, etc.), as well as platinum culture and art liquor jointly created by Chinese arts and crafts masters and famous bartending masters, filling the gap of Moutai Group's personalized customized liquor, and creating the first brand of personalized customized liquor in China.
The platinum health liquor series is the world's first sauce-flavored health liquor, which is based on Moutai Group's sauce-flavored liquor, integrated with pure natural plant herbs, and lightly entered the wine, focusing on recuperation, harmonious health preservation, and more health. The products include 35° Platinum Health Wine, 38° Platinum Health Wine, 53° Platinum Health Wine, Platinum One Wine Tasting, Platinum Zhen Wine Tasting, Platinum Royal Wine Tasting, Platinum Health Gift Package, etc.
The platinum wine series includes Moutai Platinum Guodian dry red wine, Moutai Platinum Guopin dry red wine, Moutai Platinum Guozun dry red wine, and Moutai Platinum Guozang dry red wine.
Platinum Liquor is positioned as Chinese business wine, ceremonial wine, cultural wine, and art wine, inheriting Moutai's healthy culture, advocating "paying attention to culture", advocating healthy drinking methods, advocating healthy drinking culture, paying attention to the health of life, the quality of survival, the taste of life, paying attention to success, harmony, and humanistic care.
Platinum Liquor has established an omni-channel and full-network marketing system across the country, and 500 Platinum Liquor Rite Stores have become the first brand of China's "Rite" brand chain, providing comprehensive services to mid-to-high-end consumers. In 2013, in response to the changes in China's liquor market, Platinum Liquor released Platinum Sauce Wine (Red Sauce A3/A6) again, comprehensively expanding China's traditional channels.
The development goal of Platinum Liquor is to let more consumers drink Moutai sauce and fine wine, let dealers make money, let the company develop steadily, and let employees share wealth. Platinum Liquor has developed 30 provinces and municipalities across the country, established 16 provincial offices, and has 1,500 employees nationwide.
Build a national brand and revitalize the national industry. Platinum Liquor strives to build the first chain of China's liquor industry as soon as possible, and to build the first brand of China's business liquor, ceremonial liquor, cultural liquor and art liquor.
