Zhejiang Zhizhonghe Liquor Co., Ltd., a time-honored brand in China, a famous trademark in Zhejiang Province, a product protected by geographical indications, and a high-tech enterprise focusing on the production and sales of health wine/turtle jelly
Zhizhonghe is located on the shore of Qiandao Lake, a national scenic spot with beautiful mountains and rivers, and is one of the three giants in China's health wine industry, as well as the largest Wujiapi production enterprise in China, and is the only enterprise in the health wine industry that has both Chinese time-honored brands and Chinese geographical indication products, and has a brand that embodies the culture of the mean.
"To neutralize" is taken from "The Mean": "The middle is also, the great foundation of the world; Those who neutralize are also the way of the world. To neutralize, heaven is in the ascendancy, and all things are nurtured. In 1763 (that is, the 28th year of Qianlong in the Qing Dynasty), Zhu Yangmao, a great pharmaceutical merchant in Anhui, opened the first "Zhizhonghe Liquor Workshop" in the ancient Deyan Prefecture Mansion with the name of the three characters of Zhizhonghe in "The Mean". This is the historical beginning of Zhizhonghe enterprise, since then, Zhizhonghe began nearly 300 years of brand management and development.
"Zhizhonghe" wine is like a pomegranate flower, fragrant like a chuilan, mellow and sweet in the mouth, loved by golden drinkers, and has been sold for hundreds of years. In 1876, after winning the gold medal at the Singapore Nanyang Commodity Competition, Zhizhong and Wukapi became world-famous and began to be world-famous. Li Shizhen once praised Wujiapi wine: "Wujiapi wine can remove all rheumatism and fistula, strengthen muscles and bones, fill the essence, smooth the qi and dissolve phlegm, prolong life for a long time, and it is difficult to describe the merits." Some foreign insiders have even regarded "British whisky, French Bordeaux wine, Russian vodka, and Chinese Wujiapi" and become the world's four major regional specialty liquors. Later, he successively won the silver medal at the 1915 Panama International Exposition and the quality award at the 1929 West Lake International Exposition...... He has won more than 20 awards at home and abroad.
After the launch of Zhizhonghe "Rare Zhilanxiang" liquor, it was deeply loved by the core consumer groups of Zhejiang politics and business, and was praised as "Zhejiang's own good liquor". Not only that, in 2012, Zhizhonghe Baijiu was successfully listed on the Shanghai International Liquor Exchange Center, and has a high collection and investment value.
In addition to having first-class health wine products, Zhizhonghe Company also has Zhizhonghe Turtle Ling Jelly, which is deeply loved by the public, and is the undisputed first leading brand in the turtle jelly industry.
