
Shanxi Xinghuacun Fenjiu Group Co., Ltd., Zhuyeqing, with high-quality Fenjiu as the base liquor, with more than 10 kinds of precious medicinal materials processed by unique production technology, China's ancient traditional health care liquor, a long-standing large-scale comprehensive state-owned enterprise in China
As a famous liquor in China, Zhuye Qingjiu has a history dating back to the Northern and Southern Dynasties. It is based on high-quality Fenjiu, with more than 10 kinds of precious medicinal materials processed by unique production technology. Its mellow and sweet taste and remarkable health care effects have been affirmed by people since the Tang and Song dynasties, and it is an ancient traditional health care wine in China.
Zhuye Qingjiu takes Fenjiu as the base liquor, retains the characteristics of bamboo leaves, and then adds more than ten kinds of precious Chinese medicinal materials such as sand kernel, red sandalwood, angelica, tangerine peel, male cloves, zero fragrance, patchouli incense, etc., as well as rock sugar, snowflake sugar, egg white, etc., refined and aged, so that the wine has a variety of effects such as calming the stomach, soothing the liver and benefiting the spleen, invigorating blood and replenishing blood, smoothing qi and removing troubles, and eliminating food and rejuvenation. Zhuye Qingjiu and Fenjiu, which has been famous for thousands of years, are both produced in Fenyang Xinghua Village Fenjiu Liquor Factory, and were rated as one of the 18 famous liquors in the country at the 2nd and 3rd National Wine Appraisal Meeting. The color of the wine is golden and transparent with a slight green, with a unique aroma formed by Fenjiu and medicinal herb infusion, mellow aroma, sweet and slightly bitter in the mouth, mild, no irritation, and endless aftertaste.
Zhuye Qingjiu is one of the brands of Shanxi Xinghuacun Fenjiu Group, Shanxi Xinghuacun Fenjiu Group Co., Ltd. is one of the 520 key enterprises in the country and one of the 12 authorized enterprises in Shanxi Province, and is the leading enterprise of agricultural product processing in the province's "513" project. According to the 2011 "China's 500 Most Valuable Brands List" released by the World Brand Laboratory, the brand value of "Xinghuacun" ranked 194th with 6.549 billion yuan, and it is the only brand on the list in Shanxi Province.
Fenjiu Group is located in Xinghua Village, Shanxi Province, which is well-known at home and abroad, covering an area of 2.3 million square meters, with a construction area of 760,000 square meters and total assets of 6.644 billion yuan at the end of 2011. The group has 3 wholly-owned subsidiaries, 7 holding subsidiaries, 3 shareholding subsidiaries and 3 subordinate units. Among them, Fen Distillery Co., Ltd. is the core subsidiary of the group, which was listed on the Shanghai Stock Exchange in 1993 and is the first liquor stock in China and the first stock in Shanxi. The company has more than 8,000 registered employees. At present, there are 6 national-level liquor evaluation committees and 20 provincial-level liquor evaluation committees. There are 2,091 party members, and there are 29 grassroots party organizations, including 4 second-level party committees, 17 general party branches, and 8 party branches.
Fenjiu culture has a long history, and has the same roots and origins as the Chinese civilization, the Yellow River civilization and the Jin Shang culture. As early as 1500 years ago, during the Northern and Southern Dynasties, Fenjiu was respected by Emperor Wucheng of the Northern Qi Dynasty as a royal wine and was recorded in the history of the Twenty-fourth Dynasty; The late Tang Dynasty poet Du Mu's "Where is the restaurant?" The shepherd boy pointed to Xinghua Village as "making Fenjiu famous again; During the Ming and Qing dynasties, Fenjiu spread all over the country with the footprints of Jin merchants, and derived a variety of Chinese liquor brands and liquor flavors, becoming the supreme liquor and leading the way; In 1915, at the Panama International Exposition, Fenjiu won the only first-class medal of Chinese liquor brand, making Fenjiu famous at home and abroad; After the founding of the People's Republic of China, Fenjiu was awarded the National Famous Liquor for five consecutive times at the five national wine appraisals held by the state, and Zhuye Qingjiu was rated as China's famous brand product three times, and won the international gold medal five times. It is no exaggeration to say that Fenjiu is the founder of China's liquor industry, the torchbearer of China's 5,000-year-old liquor culture, the textbook of China's liquor brewing technology, and the living fossil of China's liquor development history.