Guangdong Jiujiang Distillery Co., Ltd., founded in 1952, is a well-known trademark in Guangdong Province, a time-honored brand in China, and a well-known soy-flavored liquor brand, and is committed to promoting the research and development of Chinese rice wine with Guangdong rice wine as a typical representative
Guangdong Jiujiang Distillery Co., Ltd. (hereinafter referred to as "Jiujiang Distillery") was established in 1994, formerly known as Jiujiang Distillery Joint Venture Co., Ltd., which was established in 1952 by 12 liquor workshops in Jiujiang, and the predecessor of the 12 liquor workshops has a history of 185 years. Jiujiang Distillery is in the liquor industry of traditional manufacturing industry, and its main well-known products - "Jiujiang Double Steamed Liquor", "Dizhu" Glutinous Rice Liquor, Jiujiang Twelve Fang Liquor, Cantonese Banquet Liquor, etc., are unique liquors in the Pearl River Delta.
At present, the products of Jiujiang Distillery sell well at home and abroad, and the export volume of liquor has been in the forefront of the country for a long time; Covering an area of 116,371.27 square meters, it is the largest liquor enterprise in Guangdong Province and a national second-class enterprise with a large scale of soy flavor liquor production in China. The annual output is 50,000 tons, the sales volume is 500 million yuan, the profit is about 50 million, and the tax payment of the enterprise and employees is 200 million yuan.
In 2009, Jiujiang Distillery's unique Jiujiang double-distilled liquor brewing technology was rated as the intangible cultural heritage of Guangdong Province, the technology was founded in the early years of Daoguang in the Qing Dynasty, inheriting the hard work and wisdom of several generations of Jiujiang ancestors, using rice, soybeans to make small koji, using the method of steaming rice, re-fermentation, cooling distillation, Zhai liquor storage, aged meat soaking, careful blending, filter packaging method to brew the product, with the unique style of "jade ice clear, soy fragrance pure, mellow and sweet, sweet aftertaste".
Jiujiang Distillery can rise and fall in the long history of nearly 200 years but continues, has its unique value precipitation and genes, in 2011, Jiujiang Distillery won the national "China time-honored brand" and "China well-known trademark" crown!
In 1996, a national standard was established for soy-flavored liquor, and Jiujiang Distillery was the drafting unit of the national standard.
In September 2014, "Jiujiang Double Distilled Liquor" was officially approved as a national geographical indication protection product, becoming the first soy-flavored liquor product in China to obtain the protection of national geographical indication products.
In September 2015, Jiujiang Distillery initiated and cooperated with Jiangnan University, China Food and Fermentation Industry Research Institute, South China University of Technology, Guangdong Food Inspection Institute (National Liquor Testing Center) and other industry authoritative units to establish China Rice Wine Research Institute and Guangdong Asia-Pacific Rice Wine Research Institute, which is the first rice wine research institute in China.
In recent years, Jiujiang Distillery has locked in the direction of "industrial culture and cultural industrialization", so that industrial culture can increase the premium ability of the brand, and at the same time, let the cultural industrialization achieve sustainable development with hematopoietic function.
In 2009, Jiujiang Distillery selected the intangible cultural promotion and education of Jiujiang double-distilled liquor brewing technology, and the positioning of the inheritance and development of Lingnan liquor culture, and wholly-owned the establishment of the first liquor museum in the rice wine industry in China - Jiujiang Shuangdike Museum. The museum is open to the public free of charge 365 days a year, and provides free guided tours and tastings. Since its establishment, it has received more than 800,000 Chinese and foreign tourists. In 2012, Jiujiang Winery Yueyanlou Wine and Beverage Culture Center was completed and opened, allowing hundreds of thousands of consumers to have a better direct experience of mellow lifestyle through education, dissemination and experience of wine knowledge, wine culture, and perfect combination of wine and cuisine.
Jiujiang Distillery's innovative industrial and cultural integration model creates a characteristic industrial tourism industry that can not only develop, but also create tax revenue, increase employment and promote culture, and create a precedent for multiple industrial tourism models. In just a few years, it has developed from an organization of 3 people to an organization with nearly 60 employees, including several branch libraries, directly operated stores, government and enterprise trusteeship projects, etc. Explore a new path for industrial tourism from blood transfusion to hematopoiesis. Jiujiang Distillery Museum and Liquor Culture Center are the demonstration bases of industrial tourism in Guangdong Province and the advanced collectives of Foshan tourism system. The model of Jiujiang Distillery has been imitated or cited by many peers and even cross-industry enterprises. In particular, the innovative model of Jiujiang Distillery and the team with rich experience, Jiujiang Distillery has been doing the output and realization of cultural tourism management, and has also become the drafting unit of the standard of Foshan Industrial Tourism Alliance.
