Shandong Jimo Yellow Distillery Co., Ltd., a subsidiary of Xinhua Kam Group, originated in 1949, is a time-honored brand in China, and is deeply loved by consumers for its slightly bitter and burnt flavor, and enjoys the reputation of "Rice Wine Beizong".
Shandong Jimo Yellow Distillery Co., Ltd. is a liquor franchise company directly under Xinhua Kam Group, and is a rice wine production and operation enterprise in northern China, which is famous at home and abroad for its production and operation of "Jimo" brand Jimo old liquor.
In 1949, Jimo City was liberated, and the People's Government of Jimo County established the "Jimo County Yellow Distillery" (renamed Shandong Jimo Yellow Distillery in July 1988 and changed to the current name Shandong Jimo Yellow Distillery Co., Ltd. in September 2010). Shandong Jimo Huang Distillery Co., Ltd. inherited the traditional brewing process of Jimo old liquor "Ancient Heritage Six Methods" was listed as a provincial intangible cultural heritage, is the actual inheritor of the historical intangible cultural heritage, and was awarded the "China Time-honored Brand" by the Ministry of Commerce in 2006.
With its slightly bitter and burnt flavor, Jimo old liquor is deeply loved by the majority of consumers, enjoys the reputation of "Rice Wine North Sect", and has become the representative of rice wine in northern China. In 2002, with the approval of the State Administration for Industry and Commerce, the four characters "Jimo Old Liquor" became the registered trademark of Shandong Jimo Yellow Distillery Co., Ltd. (registration number 1711263).
Shandong Jimo Rice Wine Factory Co., Ltd. is the executive director unit of China Liquor Industry Association, the vice chairman unit of Rice Wine Branch, the vice chairman unit of Rice Wine Society of China Food Science and Technology Society, and the president unit of Jimo Rice Wine Industry Association. The company has established the "Provincial Enterprise Internship and Training Base" in Shandong Province, the Engineering Practice Education Base of the "Excellent Engineer Education and Training Program" of Ocean University of China, the Qingdao Jimo Laojiu Bioengineering Expert Workstation, the Jimo "Expert Workstation" and the Jimo Laojiu Museum. The company has passed the international standard management system such as ISO9001 and HACCP and the national integrity management system, and is 100% qualified in the annual quality sampling inspection of the national, provincial and municipal quality inspection departments at all levels. Since 2009, the business indicators have maintained an average annual growth of more than 30%, and a national sales network of 30,000 direct supply terminal stores, more than 1,000 brand image stores and more than 80 specialty stores has been established, and the market share in Shandong Province has reached more than 90%, and the average tax paid accounts for 90% of the total tax payment of rice wine enterprises in Jimo City.
The company has been recognized as a provincial technology center, a provincial industrial tourism demonstration site, a national AAA-level scenic spot, and has won the honors of Qingdao A-level tax credit unit, advanced enterprise in Shandong Province, enterprise with harmonious labor relations in Shandong Province, and excellent leading food enterprise in the national food industry. As early as 1933, in the "Latest Chemical Industry Series" published in Japan, it was evaluated: "Northern Chinese rice wine, Jimo old wine is the most famous". In 1963, he won the silver medal of the National Wine Appraisal, in 1984 he won the Gold Cup Award of the Liquor Quality Competition of the Ministry of Light Industry, and then won the special prize of the China Rice Wine Festival, the gold medal of the National Light Industry Expo, the gold medal of the China Food Expo, the special gold medal of the Brussels International Wine Appraisal, and other honors, and in 2012 and 2015, he won the "100 kinds of tourism characteristic commodities that must be bought in Shandong" for two consecutive years.
