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Shazhou Youhuang brand introduction

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Top 10 brands of rice wine and rice wine, time-honored enterprise, intangible cultural heritage of Jiangsu Province, drafting unit of rice wine industry standard, vice chairman unit of National Rice Wine Association, and an enterprise mainly engaged in the production of rice wine and beer

Shazhou Youhuang is a famous product of Jiangsu Zhangjiagang Brewing Co., Ltd.

Shazhou Youhuang brewing has formed a certain scale and influence in the Guangxu years. After several generations of exploration and summary, the rice wine brewing process characterized by semi-dry and semi-sweet rice wine with distinctive Jiangnan water town characteristics has gradually taken shape, and has become popular in the Yangtze River Delta, and ordinary people have taken drinking a glass of rice wine every day as a fashion.

From the Guangxu period all the way, experienced the public-private partnership in 1956, changed its name to "State-owned Shazhou Distillery" in 1976, and changed its name to "Jiangsu Zhangjiagang Liquor Co., Ltd." in 1999.

As the vice chairman unit of China Rice Wine, it actively participates in the drafting of China Rice Wine Standards as one of the top three enterprises in China Rice Wine, and constantly innovates and reforms with the attitude of a century-old Chinese time-honored enterprise, and actively promotes the progress of China Rice Wine!

We adhere to the business philosophy of "excavating the profound Gusu culture and enriching the cultural connotation of products", constantly innovate and develop, and according to the different needs of the market, we have successively developed several series of more than 100 products such as Shazhou Youhuang, Jiangnan Impression, Jixing Gaozhao, Taihu Lake Star, etc., and have become a colorful rice wine brand cluster. The sales volume of the product ranks first in the country, the production and sales of semi-sweet rice wine ranks first in the country, and the comprehensive economic indicators rank among the top three in the industry.

With the rapid development of the winemaking industry, we will lead the way forward in the rice wine industry. While paying close attention to the quality of product production and meeting market demand, we also do not forget to give back to the society, we advocate a green and low-carbon lifestyle, and focus on social welfare and charity. We will focus on the future, insist on being a responsible enterprise, and strive to become "the first base of traditional Chinese rice wine", and make "Shazhou Youhuang" the first Shazhou excellent yellow card of Chinese rice wine.


This brand introduction page is provided with graphic information PP1008663 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer