Zhejiang Tower Shaoxing Liquor Co., Ltd., founded in 1956, is one of the top ten brands of rice wine, a boutique in Shaoxing wine, a famous trademark in Zhejiang Province, a time-honored enterprise, and a pure handmade Shaoxing rice wine brewing enterprise
Zhejiang Tower Shaoxing Liquor Co., Ltd. is a handicraft rice wine brewing enterprise invested and founded by Zhejiang Cereals, Oils and Food Import and Export Co., Ltd., located in Shaoxing Lake, the source of Jianhu Lake, and is the "Chinese traditional handicraft Shaoxing rice wine brewing demonstration base" and "Chinese rice wine traditional brewing technology research center".
Tapai Shaoxing Liquor conforms to nature, brews one winter and one brew, and hires Master Wang Aniu, the inheritor of the traditional brewing skills of Shaoxing Rice Wine, a national intangible cultural heritage, as a professional winemaking consultant. Since entering the international market in 1958, Tower Shaoxing Liquor has been well-known in more than 30 countries and regions, and its export volume has been among the best in Shaoxing rice wine enterprises, and it is an important export brand of Shaoxing Liquor in China.
Tower Shaoxing Liquor has a variety of series of products such as this liquor, export raw liquor, handmade winter liquor, Shaoxing Huadiao (plus rice), Lichun liquor, Jiangnan red and so on. All follow the natural way of "time in the sky, air in the earth, beauty in materials, and ingenuity in workmanship", and brew by hand.
Zhejiang Tower Shaoxing Liquor Co., Ltd. adheres to the enterprise spirit of "integrity, win-win, learning and pragmatism", continuously improves the comprehensive management level of the enterprise and strengthens product quality control. In addition, the Tower Cultural Center, the "National Brew" magazine and the handmade rice wine opening ceremony are used as media to vigorously promote and promote the traditional Chinese rice wine culture and actively practice corporate social responsibility.
Brand origin
The "tower" in the trademark of tower Shaoxing liquor is taken from Hangzhou Liuhe Tower, a famous tower in the south of the Yangtze River in China. The tower is located in the south wing of Hangzhou, a famous historical and cultural city in China, on the north bank of the Qiantang River, which has been more than 855 years ago (1150 AD, and was built in the Shaoxing period of Nanning). The tower is 59.95 meters high, the tower body is majestic and majestic, and the tower is solemn. Because the Qianjiang waterway has become an important commercial port in Wuyue during the Southern Song Dynasty, it is the flood of the tide in Zhenjiang and saves the people from the trouble of boating, and the Ministry of Rites is specially built according to the purpose.
The tower is a unique carrier of China's national culture. The tower body is alluded to the meaning of avoiding demons and suppressing evil. The tower was selected by the designer as the trademark of China's traditional famous liquor, carrying the designer's understanding and admiration for China's long history. The image of the towering thousand-year-old pagoda is matched with the thousand-year-old wine aroma, which makes Shaoxing wine, as the world's four famous wines, complement each other and complement each other. The trademark design of Tower Shaoxing Liquor has played a role in promoting the thousand-year-old history of our country and spreading the essence of national culture.
Speaking of "Tower" Shaoxing wine, many people have a soft spot for "her" and are familiar with it. Only the "Tower" is a handmade rice wine made from the source water of Jianhu Lake, which has been listed as a protected product of China's origin, but as for the historical origin of the "Tower" trademark, few people know it.
What does "Tower" refer to? On this point alone, readers and friends may have different opinions and disagreement. In fact, the "tower" is not named after Shaoxing, but after the famous Jiangnan tower "Liuhe Tower" located in Hangzhou, Zhejiang. So why did the "Tower" get its name? There are many reasons and exquisiteness.
First, the "Liuhe Tower" is located in the south wing of Hangzhou, a famous historical and cultural city in China, on the north bank of the Qiantang River, which was built in the Shaoxing period of the Southern Song Dynasty (1150 AD), more than 859 years ago. The tower is 59.95 meters high, the tower body is majestic and majestic, and the tower is solemn. During the Southern Song Dynasty, because the Qianjiang waterway has become an important commercial port in the land of Wuyue, for the flood of the tide in Zhenjiang, to avoid the trouble of the people's boats, the Ministry of Rites specially built the "Liuhe Tower" according to the purpose, which has become an important symbol and symbol of the active development of foreign trade in the Jiangnan region. The "tower" is named after Si, that is, it has the meaning of "trade to develop enterprises and go to the world". As we all know, "Tower" Shaoxing liquor entered the international market in 1958 and has been well-known in more than 30 countries and regions such as Europe, America, Japan and South Korea, Southeast Asia, Hong Kong, Macao and Taiwan, and has a far-reaching influence among overseas Chinese.
The function and cultural connotation of the "tower" have been continuously evolved and developed in China, and have been widely used as an architectural form that means to avoid demons, suppress evil spirits and pray for blessings, and has become one of the unique carriers of Chinese national culture. "Tower" is refined by the designer as the brand identity of traditional Chinese liquor, which reflects the designer's admiration for Chinese history and traditional culture, and his high artistic accomplishment and brand-building ability. The brand logo of the towering thousand-year-old pagoda is matched with a thousand-year-old wine, so that the heritage of Chinese traditional culture and the charm of Chinese Shaoxing rice wine complement each other.
In addition, the "tower" is a symbol of Chinese folk prayer culture, and the "tower" is named after Si Si, which not only embodies the industrial ideal of "nourishing all living beings in the world with fine wine", but also contains the social ideal of "praying for peace in the world, blessing unimpeded trade, and seeking the happiness of the people". "Nourishing all living beings in the world with fine wine", in layman's terms, is committed to dedicating "green, safe, and high-quality" fine wine to the society, so that the people all over the world can enjoy a high-quality life.
