Founded in 1992, Shanghai Famous Trademark, Shanghai Famous Brand, Top Ten Brands of Rice Wine, Listed Company, Committed to the Industrial Production, Brewing, Sales and Operation of Traditional Rice Wine is a comprehensive enterprise
Shanghai Jinfeng Liquor Co., Ltd., formerly known as Shanghai First Food Co., Ltd., was listed on the Shanghai Stock Exchange in 1992. Since its listing, the company has always aimed at maximizing the interests of shareholders, focusing on the development of its main business, innovating its business model, and continuously expanding and strengthening its core business and achieving value growth through the linkage of capital management and industrial operation. In 2008, the company and its controlling shareholder implemented a major restructuring through asset replacement and became a listed company with rice wine as its main business.
Jinfeng Liquor is the first enterprise in the domestic rice wine industry to realize the industrial production of traditional rice wine, with R&D capabilities, profitability, brewing technology, technical equipment, etc. at the leading level in the industry, and has been rated as a civilized unit in Shanghai, a three-excellent enterprise, a leading enterprise in the liquor industry and many other awards. At present, the company has three famous trademarks in Shanghai, two famous trademarks in Jiangsu Province and one famous trademark in Zhejiang Province. It took the lead in achieving full coverage of "ISO9001 quality management system, ISO22000 food safety management system, ISO14001 environmental management system and OHSAS18001 occupational health and safety management system", and obtained the first QS certificate for rice wine production in Shanghai. The company is the vice chairman unit of China Brewing Industry Association, the vice chairman unit of Rice Wine Branch, the chairman unit of Rice Wine Society of China Food Science and Technology Society, the vice president unit of Shanghai Liquor Circulation Association, and has several national rice wine judges.
In recent years, with the concept of "working together to become gold, peace and far-reaching", the company has focused on the professional development of rice wine as the main industry, adjusted the development ideas, innovated the development model, adhered to the implementation of the "Shikumen" and "He" liquor dual brand development strategy, strengthened the system configuration and system construction, continuously promoted the transformation of the business model, and further enhanced the core competitiveness and built a new platform for enterprise development through resource integration and innovative development. In the future, the company will further focus on the development idea of "innovation leading, value optimization, opening up the blue ocean, and sustainable growth", adhering to the development theme of "innovation and transformation", continue to deepen integration and integration, continue to promote the transformation of business models, emancipate the mind, continue to innovate, and have the courage to open up, so as to build Jinfeng Liquor into a listed company with leading advantages in the liquor industry with obvious core advantages, advanced process equipment, perfect resource allocation, solid network foundation and strict management and control system.
