Founded in 1997, it is a well-known olive brand, and a comprehensive enterprise integrating olive seedling breeding/intensive cultivation/large-scale planting/scientific and technological research and development/deep processing/tourism experience
Longnan Xiangyu Olive Development Co., Ltd. was established in 1997 with a registered capital of 12 million yuan. At present, the company has developed into a comprehensive enterprise integrating olive seed seedling, intensive cultivation, large-scale planting, scientific and technological research and development, deep processing, marketing and tourism experience. The main products are more than 100 kinds of products such as extra virgin olive oil, olive tea, olive vegetables, olive fruits, olive handmade soaps, olive wood art, etc., and the industrial chain continues to extend.
"Small olive, big industry", after more than 40 years of policy support and development of the party committee and government at the two levels of the urban area and relevant departments, at present, Longnan City has planted 121 varieties of olive, 546,000 acres, accounting for 63.4% of the national planting area, olive fruit and olive oil production accounted for more than 90% of the country, determined the dominant position of China's olive concentrated production area. Over the years, the company has adhered to the principle of "complementary advantages, joint gardening, reasonable development and benefit sharing", adopted the cooperation mode of "company, association, base, cooperative and farmer" to implement "order agriculture", and the company invested 6.48 million yuan to purchase 50,000 special fruit baskets for farmers to use free of charge, which improved the quality of fresh fruits.
At present, the company has tens of thousands of acres of national olive planting demonstration bases, and integrates 14 townships and towns in Wudu District with an olive planting area of 186,000 mu, involving 24,520 growers and about 120,000 people. Since its establishment, the company has paid more than 800 million yuan to fruit farmers. Among them, in the 2016 crushing season, more than 16,980 tons of olive fruit were processed, more than 2,200 tons of extra virgin olive oil were produced, and more than 100 million yuan was paid for the purchase, which not only increased farmers' income, but also improved the local ecological environment, and truly realized the business philosophy of "building a brand, driving an industry, and benefiting the people".
Better, better, more refined, bigger and stronger Chinese's own olive industry is the goal and vision pursued by Xiangyu people. Xiangyu regards integrity as the foundation of the enterprise, quality as the life of the enterprise, brand as the soul of the enterprise, and innovation as the driving force of the enterprise, and will rely on the advantages of technology, raw materials, capital, management, etc., to start the brand upgrade, take the consumer as the center, and change for the consumer, not only the provider of healthy food, but also the advocate of a healthy lifestyle, and the leader of the sustainable development of the industry. Xiangyu is committed to the olive industry for the benefit of the people of Longnan, for Gansu to win glory for China, to achieve a new leap for olive out of Gansu, out of China, to the world.
