Zhejiang Bohong Xiaocai Food Co., Ltd., one of the top ten brands of olive vegetables, a famous trademark in Hangzhou, an executive vice president unit of Hangzhou Lishui Chamber of Commerce, and a diversified operating company integrating product research and development, supermarket distribution and terminal maintenance
Zhejiang Bohong Xiaocai Food Co., Ltd. was founded in May 2002, is a collection of product research and development, supermarket distribution, terminal maintenance in one of the diversified business company. The company is mainly engaged in pickles, condiments, dry goods, high-grade woody edible oil, etc., and its products are well received by the market because of its excellent selection of materials, fine workmanship, and both northern and southern flavors.
The "virtual operation" model adopted by the company is to select manufacturers to outsource production and concentrate superior resources to build the core link of the brand value chain. Adopt the method of commissioned processing, and establish long-term strategic cooperative relations with processing plants in Sichuan, Shu, Xiangchu, Pearl River Delta, Yangtze River Delta and other places that meet the national food hygiene standards, commodity inspection and environmental protection requirements, and the production workshops have reached national standards, forming a stable production base. Today, Bohong's production bases are all over the country, and there are more than 20 cooperative manufacturers.
In line with the business philosophy of building a well-known brand of green and nutritious food in China, the company uses high-end scientific and technological means, brings together food experts in the industry, and carefully researches unique health foods guided by differentiated marketing and market demand. In 08 years, the company invested in Yuhang High-tech Agricultural Development Zone, focusing on the development of high-grade woody oil products, with a total investment of 6.6 million US dollars, covering an area of 10,000 square meters, with a total target annual output value of more than 9 million US dollars, the introduction of the world's most advanced complete set of oil deep processing lines, and Zhejiang University College of Food Science and Nutrition Department of Food Science and Nutrition to jointly establish a product research and development center.
Bohong relies on virtual operation to expand the concentrated funds for the enterprise, and invests a lot in core businesses such as product research and development, marketing network, and brand promotion. At present, Bohong has its own brands such as "Bohong", "Bohong Xiaocai" and "Dr. Cai", and has long-term planning for it, strategically grasps the direction of brand promotion, pays attention to cultivating consumers' brand emotion, and seizes the highest point of the market. The company's sales have grown rapidly from more than 1 million yuan at the beginning of its establishment to more than 50 million yuan, and its sales network has covered large supermarkets such as Wal-Mart, China Resources, Tesco, Wumart, Carrefour, RT-Mart, Century Lianhua, and E-Mart, and has spread to more than 2,000 terminal stores, establishing a sound, perfect and stable sales channel.
