Beijing Sugar Tobacco & Liquor Group Co., Ltd., founded in 1949, is a famous trademark in Beijing, a time-honored brand in China, a large-scale sugar, wine and food enterprise, and a group company with modern distribution as the main business form

Beijing Sugar Tobacco & Liquor Group Co., Ltd. was established on June 18, 1949 (its predecessor was Beijing Sugar Tobacco & Liquor Company). After more than half a century of reform and innovation, continuous progress, has now developed into a large-scale state-owned commercial wholesale enterprise based in Beijing, serving the whole country and going to the world.

The sugar and liquor company grew up in the period of planned economy and developed in the era of market economy, and its business scope expanded from the city to the whole country, and developed from a single state-owned system to a variety of business systems such as shareholding and holding; From the single operation of liquor to sugar, wine, food and beverage and cosmetics and other four categories of thousands of commodities as the main business, and then to build a brand of 100 million yuan and a terminal of 100 million yuan, the sugar and liquor company continues to expand the business scale of its main commodities, ranking among the top 100 enterprises in Beijing for many years, and has entered the top 500 service enterprises in China for many years, and has won the "Top Ten National Commercial Service Enterprises", "Top Ten Units in the National After-sales Service Industry", "Advanced Unit of Chinese Time-honored Brand Inheritance and Innovation", " 2012 Most Influential Enterprise in the Wine Industry" and "2014-2015 Advanced Unit of Inheritance and Innovation" and other titles.

In the concept of orderly competition, co-construction and sharing, and win-win cooperation, the company has accumulated rich practical experience in the sugar and wine food industry and relatively mature brand development and operation experience, and has cultivated a group of business managers and marketing personnel who have insight into market conditions, are familiar with the culture of Beijing, understand customer needs, and have a certain professional level, dare to fight tough battles, and can win battles.

For a long time, Beijing Sugar Tobacco & Liquor Group Co., Ltd. has been rooted in honest management and professional services, and has always taken the protection of the interests of manufacturers, the protection of consumer rights and interests, and the leadership of a healthy life as its own responsibility, and regarded cooperative operation and market service as the "lifeline" of the enterprise. The company has always maintained close business relations with major national or regional sugar enterprises, various well-known distilleries, various well-known food brands and international brand-name cosmetics suppliers through general distribution and general agent, constantly exploring new business opportunities, and is famous for its professional operation of various national famous liquors, various foreign liquors and local liquors, and enjoys a high reputation among consumers. Taking this as an opportunity, the sugar and liquor company cooperates with the city's large shopping malls, international hypermarkets, supermarket chains, wholesale markets and hotels, catering, entertainment and other terminals, and provides comprehensive services to build a comprehensive and all-weather network channel, so that the company's famous liquor and its series of brands such as Moutai, Wuliangye, Jiannanchun and other famous liquors have always been in the forefront of the Beijing market; Pernod Ricard and other foreign liquor brands distributed and acted as the general agent of the company have a market share of more than 80% in Beijing; The comprehensive sales scale of the market for other main commodities such as food also dominates the Beijing market. Since 1996, the launch of "Beijing Liquor" and "Beijing Sugar" and other private brands, not only enhance the corporate image and core competitiveness, greatly stabilize the foundation of the company's main business, but also for the development of industry and commerce, strong cooperation, the development of a series of brands have laid a solid foundation, but also for the implementation of brand management of the sugar and liquor company, the construction of multi-level marketing network provides an effective guarantee, but also the long-term industry advantages have been consolidated and strengthened.

After the practice of reform and opening up and the baptism of market economy, under the guidance of the business ideology of "the main business is the root, the brand is the foundation, the extension is the pulse, and the innovation is the soul", Beijing Sugar Tobacco & Liquor Group Co., Ltd. is moving towards a first-class modern distributor in China, integrating support, control and core strength, brand operation and channel construction!