Shanghai Yishen Health Food Co., Ltd., one of the top ten brands of brown sugar, a leader in the functional brown sugar industry, and a food enterprise focusing on the R&D and production of functional natural sucrose
Founded in 2000, Shanghai Yishen Health Food Co., Ltd. is a production-oriented enterprise focusing on the health food industry, the company has established a complete trinity industrial chain covering health food research and development, production and sales, and is committed to building a leading brand of functional brown sugar, with "focusing on the research and development and production of functional natural sucrose" as the core, and "leading the upgrading of the sugar industry" as its own responsibility. In August 2016, Guangxi Company obtained the production license of sugarcane, brown sugar, brown sugar, and lump sugar, and successfully developed the original ecological brown sugar brown sugar series.
Headquartered in Shanghai, the company has two production bases in China: Nanning, Guangxi (the core sugar producing area of China) and Linyi, Shandong (the logistics capital of China).
Product Introduction
On the basis of adhering to the century-old traditional sugar, combined with the health theory of Chinese medicine and food homology and dietary conditioning, the company's R&D team took the lead in successfully developing and launching: functional brown sugar, functional white sugar, functional rock sugar, pregnant and infant sugar, old ginger soup, etc.; Provide consumers with pure, nutritious, healthy and high-quality sugar.
Due to the unique formula, exquisite selection of materials, excellent product quality, the launch of several products to create a domestic precedent, widely recognized by the market, the main products are: Ejiao brown sugar and old ginger brown sugar, in addition to Yueyue brown sugar, confinement brown sugar, coffee brown sugar, extra strong old ginger soup, red dates and wolfberry ginger soup, pear juice rock sugar has become the national consumer favorite products. Since its launch in 2000, the products produced by the company have sold well all over the country; It has set off a boom in the development of the functional sugar industry.
■Business Overview
Products are exported to Brazil, Canada, Australia and other countries.
In the field of domestic functional sugar, the market share, brand awareness and influence are leading all the way, and we have established cooperative relations with many domestic and international KA chain stores.
The company has a complete functional sugar production and marketing system, and adopts a differentiated product positioning and blue ocean strategy with competitors in the same industry.
■Development prospects
At present, the company has carried out in-depth cooperation with scientific research institutions, and plans to increase investment in Guangxi production base in the next five years to build a whole industrial chain from sugarcane planting to functional brown sugar and brown sugar production and marketing.
