YUEYAN

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19341

Yueyan brand introduction

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Founded in 1949, it is one of the top ten brands of salt, a state-owned enterprise under the supervision of the State-owned Assets Supervision and Administration Commission of Guangdong Province, and a state-owned enterprise mainly responsible for organizing and managing the production, processing, storage, transportation and sales of salt products

Guangdong Salt Industry Group Co., Ltd. (hereinafter referred to as "Guangdong Salt Industry Group") is a wholly state-owned quasi-public monopoly enterprise supervised by the State-owned Assets Supervision and Administration Commission of Guangdong Province, and is the only legal salt monopoly entity in Guangdong Province under the brand of Guangdong Provincial Salt Bureau. The registered capital of the Provincial Salt Industry Group is 300 million yuan, and its main business includes the organization and management of the production, processing, storage and transportation of salt products; sales of salt products, packaging materials, salt chemical products; exploitation of marine resources; business information consulting; Sales of pre-packaged food (including alcoholic beverages), dairy products (including infant formula), alcohol wholesale, etc.

The Provincial Salt Industry Group was established in 1949 by the Guangdong Provincial People's Government Salt Bureau after several institutional changes: on October 23, 1949, the Guangdong Provincial People's Government Salt Bureau was established, and then the South China Salt Company and the Liangguang Salt Bureau were established, and then the institutional setup was repeatedly withdrawn and merged, in 1983, the Provincial Salt Industry Company (Provincial Salt Bureau) was separated from the Provincial First Light Industry Department and became the Provincial Salt Industry Company (Provincial Salt Bureau) at the level of the department (bureau) directly under the leadership of the Guangdong Provincial People's Government; In 1992, the Provincial Salt Industry Company was renamed the Provincial Salt Industry Corporation; In May 1994, when the Provincial Party Committee was reformed, the Provincial Salt Bureau was abolished, and in December of the same year, the Provincial Government agreed to add the Provincial Salt Monopoly Bureau brand; In 2000, when the provincial government agencies were reformed, it was clarified that the Provincial Salt Industry Corporation (Provincial Salt Bureau) was an administrative company; In 2003, during the reform of the provincial party committee and provincial government agencies, the brand of the Provincial Salt Monopoly Bureau was cancelled, and the provincial salt industry corporation was separated from the government and enterprises, and its functions were transferred to the Provincial Economic and Trade Commission, and then to the Provincial Development and Reform Commission; In 2004, after the establishment of the Provincial State-owned Assets Supervision and Administration Commission, the Provincial Salt Industry Corporation was included in the scope of enterprises supervised by the Provincial State-owned Assets Supervision and Administration Commission; In 2005, the Provincial State-owned Assets Supervision and Administration Commission approved the reform of the Provincial Salt Industry Corporation to establish the Guangyan Group, and established a parent-subsidiary system with capital as the link; In May and July 2007, the provincial government and the provincial organization office agreed that the provincial salt industry corporation would add the brand of the provincial salt bureau; In December of the same year, the Organization Department of the Provincial Party Committee and the Provincial State-owned Assets Supervision and Administration Commission issued a document agreeing to change the title to Guangdong Guangyan Group Co., Ltd.; In August 2010, the State-owned Assets Supervision and Administration Commission of Guangdong Province approved the change of the company's name from "Guangdong Guangyan Group Co., Ltd." to "Guangdong Salt Industry Group Co., Ltd."; In December of the same year, the company was restructured and registered as Guangdong Salt Industry Group Co., Ltd.

For a long time, the Provincial Salt Industry Group has been aiming at "letting the people of Guangdong eat the most assured salt", effectively strengthening the quality management of salt products, increasing market supervision, and effectively purifying the market environment of the salt industry. According to the results of the health department's monitoring of iodized salt in the province, the coverage of iodized salt in Guangdong Province continued to expand in 2013, of which the iodized salt coverage rate was 98.63%, the qualified rate of iodized salt was 97.77%, and the qualified iodized salt consumption rate was 96.45%, and the "three rates" have exceeded 95% for many years. In order to meet the needs of different groups of people, in recent years, the Provincial Salt Industry Group has continuously strengthened product research and development, and launched new varieties such as Australian lake salt, low-sodium salt, selected sea salt, special green salt, and pregnant women's salt, enriching the salt product series of Guangdong Province.

In the new historical period, Guangdong Salt Industry Group Co., Ltd. (Guangdong Salt Bureau) will further emancipate the mind, deepen reform, upgrade products, expand industries, fine management, improve services, and constantly meet the diversified market needs of the people in Guangdong Province, actively devote itself to the popularization of iodized salt, adhere to the administration according to law, administration for the people, earnestly fulfill the economic and social responsibilities shouldered, and make positive contributions to the economic and social development of Guangdong Province!


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