LUJING

Overall scoring
80
Popularity index
11633

Lujing brand introduction

LUJINGlogo

Shandong Salt Industry Group Co., Ltd., one of the top ten brands of salt, was founded in 1949, a famous trademark in Shandong Province, a provincial state-owned company supervised by the State-owned Assets Supervision and Administration Commission of Shandong Province, and a comprehensive enterprise group with the production and sales of high-quality salt as the leading industry

"Lujing" brand salt is the leading product of Shandong Salt Industry Corporation. "Lujing" brand salt has a huge market demand and a ready-made user group. Salt is a necessity of people's daily life, and the consumer group is relatively fixed, and the consumers of "Lujing" brand salt in the province have reached more than 92 million. Every year, more than 200,000 tons are allocated to other provinces, and the products are exported to more than a dozen provinces such as Beijing, Hebei, Henan, Shanxi, Tianjin, Jilin, Inner Mongolia, Guangdong, Shanghai, Zhejiang, and Anhui. The refined salt produced by Shandong Caiyangzi Salt Factory, Shandong Feicheng Refined Salt Factory and other enterprises is exported to Japan, South Korea, Taiwan and other countries and regions, and the export volume is increasing year by year. In order to implement the spirit of the instructions of the Provincial Party Committee and the Provincial Government on the Implementation of Shandong Famous Brand Strategy, in accordance with the relevant provisions of the Measures for the Identification and Protection of Famous Trademarks in Shandong Province and the Measures for the Evaluation and Management of Shandong Famous Brand Products (Trial), Shandong Salt Industry Corporation submitted an application to the relevant departments to participate in the review of "Shandong Famous Trademark" and "Shandong Famous Brand Products" for the "Lu Jing" salt trademark and "Lu Jing" salt brand. After the preliminary review and recommendation, the review of the relevant expert groups, the user satisfaction survey and the on-site spot check, the provincial famous trademark, famous brand product review committee, reported to the provincial government for approval, the "Lujing" trademark has been rated as "Shandong famous trademark"; "Lujing" brand products were rated as "Shandong famous brand products".

In March 2008, "Lujing" salt was awarded the "Green Food Certificate" issued by China Green Food Development Center. "Lujing brand" refined salt (iodized) and refined salt have passed the audit of China Green Food Development Center, and the products meet the green food A-level standards, and are recognized as green food A-level products, and are allowed to use the green food logo.

Shandong Salt Industry Group Co., Ltd., founded in January 1949, approved by the Shandong Provincial People's Government in June 1999, became a provincial wholly state-owned company, engaged in the development and utilization of salt resources in the province and the production, processing, storage and transportation, wholesale business of salt products in accordance with the law, under the supervision of the State-owned Assets Supervision and Administration Commission of the People's Government of Shandong Province, the company's registered address is Jinan City, Shandong Province. With a registered capital of 216 million yuan, it is a comprehensive enterprise group with the production and sales of high-quality salt as the leading industry, and in October 2009, Shandong Salt Industry Corporation was transformed into Shandong Salt Industry Group Co., Ltd., and the development of salt industry has entered a new historical stage.


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