Poseidon rice wine

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Poseidon rice wine brand introduction

Poseidon rice wine logo

Anhui Haishen Rice Wine Group Co., Ltd., founded in 1987, is a famous trademark in Anhui Province, a well-known brand in the cooking wine industry, and a large-scale rice wine production enterprise in China

Anhui Poseidon Rice Wine Group Co., Ltd. is located in Poseidon Green Food Industrial Park, Nihe Town, Lujiang County, 72km away from Hetong Highway, with convenient transportation. Founded in 1987, the company has a history of nearly 30 years, with total assets of 124.8 million yuan and 260 employees, including 60 professional and technical personnel and 10 winemakers, covering an area of more than 70,000 square meters and a construction area of more than 50,000 square meters. It mainly produces more than 70 varieties of "Poseidon" brand rice wine (Huadiao wine), cooking wine, vinegar, edible oil, bean paste, noodles, etc., with an annual production scale of 60,000 tons of rice wine, and is the largest rice wine production enterprise in Anhui Province, and ranks among the advanced ranks of rice wine enterprises in the country.

The company takes "integrity is the life of Poseidon, perfection is the pursuit of Poseidon, and enterprising is the driving force of Poseidon" as the enterprise spirit. Concerned about agricultural industrialization, communication between industry and agriculture in urban and rural areas, and constantly improve product quality, expand the scale of enterprises, implement brand strategy, advance to the national market, successfully achieve the goal of scale, efficiency, brand building beyond the conventional development, and have achieved remarkable results that have attracted the attention of peers, and the products sell well all over the country. The company won the first Anhui Province Trademark Culture Exhibition "Recognized Famous Brand", Poseidon series products were rated as "Famous Brand Products" by the provincial government, the company was awarded the title of "Contract-honoring and Trustworthy" by the Administration for Industry and Commerce for consecutive years, and was awarded the title of "AA Credit Enterprise" by the Agricultural Bank of China and the Agricultural Development Bank for consecutive years, and was successively named "Provincial Excellent Food Enterprise", "Provincial Star Enterprise", "Provincial Integrity and Rights Protection Ten Banner Units", "Provincial Industrial Enterprises with the Best Economic Benefits (Top 50)" by the Provincial Government, Anhui Province Agricultural Industrialization Leading Enterprise", "Anhui Province Specialized and New Small and Medium-sized Enterprises" and other honorary titles. Poseidon series products have won the titles of "Anhui Famous Brand Products", "National Quality Inspection-free Products" and "National Metrology Inspection-free". In 2007, the company passed the ISO9001:2000 international quality system and HACCP international food safety system certification, and in 2008, Poseidon Rice Wine was rated as one of the "Top 100 Brands with the Most Investment Value in China" and "the Top Ten Rice Wine Brands Most Popular with Consumers", and was "Famous Trademark of Anhui Province" for five consecutive years, and in 2012, "Poseidon" was recognized as a well-known trademark in China by the State Administration for Industry and Commerce. In 2014, the enterprise technology center passed the provincial certification, the company was awarded the "National Industry Leading Enterprise" by the Hefei Municipal Party Committee and Municipal Government, and the chairman of the company, Comrade Xu Shangying, was awarded the title of "Hefei Outstanding Private Entrepreneur".

The company adheres to the principle of "using standardized technology to implement standardized production", adhering to the traditional process, using modern technology, and brewing nutritious rice wine with pure grains to ensure the stability and perfection of the intrinsic quality of Poseidon products. Continuously strengthen the quality awareness of employees, establish a long-term development brand business strategy, and always adhere to the development direction of "building the first brand of cooking wine in China", the company's strategic positioning is the leader of the cooking wine (dry rice wine) industry, the follower of the drinking rice wine industry, continue to implement the brand extension strategy, and strive to build the company into a leading enterprise in the food industry in Anhui during the 13th Five-Year Plan period, and make new and greater contributions to local economic development!

As a well-known brand in China and a backbone enterprise of Anhui rice wine, the company continues to improve its independent innovation ability and accelerate the research and development of functional rice wine. Poseidon ancestral altar series Huadiao alcohol selection of fine white glutinous rice, high-quality yellow wheat, supplemented by high-quality deep groundwater, brewed with ancient methods, ancestral altar cellar fermentation to produce a unique flavor and rich nutrition, soft liquor, orange and bright wine color, fragrant and fragrant, sweet and mellow liquor, fashionable nutrition, is the best choice for self-drinking and entertaining friends.

Poseidon cooking liquor, which is based on its self-brewed high-quality dry rice wine, combines traditional technology and adds spices such as cinnamon, cloves, fennel, star anise, etc., which improves the color and flavor of cooking wine and meets consumers' requirements for food deodorization, freshness and flavor. In recent years, the company has newly developed green onion and ginger cooking wine, braised cooking wine, steamed cooking wine and fragrant grains marinade, which are deeply loved by consumers and make "Poseidon" a first-line brand with national influence.

In 2012, the company implemented the second venture, according to the next five-year development plan, invested 160 million yuan, launched a 60,000-ton rice wine reconstruction and expansion project, and in April 2014 officially completed and put into operation. The project adopts modern brewing technology, combined with high-tech digital control system, so that the company's technology, technical equipment are at the most advanced level in the rice wine industry, Poseidon has become a leading national rice wine famous enterprise, and has made outstanding contributions to promoting the development of the rice wine industry.

In 2015, in the face of the downward pressure of the economy, Poseidon company bucked the trend, following the successful launch of sesame oil, vinegar, noodles and other series of products, in June, Poseidon red oil bean paste project was successfully completed and put into operation and hot sales, a new Poseidon rice wine group with the responsibility of "building the largest condiment production base in central and western China, committed to building a kitchen project" is sailing under the leadership of Mr. Xu Shangying, chairman of the board!


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