East lake

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East Lake brand introduction

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Shanxi Old Aged Vinegar Group Co., Ltd., founded in 1368, is a time-honored brand in China, a famous trademark in Shanxi Province, a leading brand in the vinegar industry, a national intangible cultural heritage, and the inheritor of Meiheju Old Aged Vinegar brewing skills

Shanxi Laochen Vinegar Group Co., Ltd. originated from the "Meiheju" liquor workshop founded in the first year of Hongwu in the Ming Dynasty (1368). The master of "Meihe Ju Lifang" uses sorghum, peas, barley, grain bran, and bran grains from Shanxi real estate as raw materials, introduces the essence of "alchemy", and pioneers the aging process of "fumigation method", "summer sunning, and winter ice", adding ester and color, adding color and fragrance, absorbing the aura of heaven and earth, and the essence of aging grains. Changing the past Shanxi vinegar tip and sour and light to "cotton, sour, fragrant, sweet, fresh" characteristic flavor, improve the "steaming, fermentation, smoking, drenching, aging" five-step vinegar brewing process, the establishment of Shanxi old vinegar and ranked first among the four famous vinegars in China, "Meihe Ju Lifang" is the original creator of Shanxi old vinegar.

Shanxi Old Aged Vinegar Group Co., Ltd., as the authentic inheritor of "Meihe Ju Lifang", has always adhered to the corporate tenet of "inheriting the traditional essence and realizing the concept of health" and the practical spirit of "being an honest man, doing things in a down-to-earth manner, and doing work clearly". The brand culture of Meiheju has become an innovative support point for the development of the enterprise, and its reputation is famous in China and fragrant in five continents, and it is a famous enterprise that integrates national intangible cultural heritage, Chinese time-honored brand, national geographical indication protection products, national intangible cultural heritage inheritors, national AAAA-level tourist attractions, national intangible cultural heritage productive protection demonstration bases, and Chinese intangible cultural heritage inheritors and other awards, and is a meritorious brand that has repeatedly defended the reputation of Shanxi old vinegar, and is highly respected by famous biological experts at home and abroad. Chinese grain vinegar brewing living fossil", known as "Chinese secret" by Europeans and Americans.

"East Lake" aged vinegar through the brewing technology of Meiheju old vinegar, to create pure grain brewed grain vinegar, to ensure the high quality and high nutrients of vinegar, become the older generation of leaders, national ministries and commissions, institutions of special vinegar; And through the strict inspection of the Training Bureau of the General Administration of Sports of the People's Republic of China, it has become a special vinegar for national athletes to prepare for the London Olympic Games; As the only representative of China's grain vinegar, it was unveiled at the 2010 Shanghai World Expo; At the 2012 National Exhibition of Intangible Cultural Heritage Protection Achievements, he reported to Li Changchun, Zhang Dejiang, Liu Yunshan and other leaders on the protection and inheritance of intangible cultural heritage; In September of the same year, the on-site teaching meeting of the National Intangible Cultural Heritage Protection Demonstration Training Course of the Ministry of Culture was successfully held in Shanxi Laochen Vinegar Group.

The company takes the national intangible cultural heritage beauty and Julao aged vinegar brewing technology as the core, and the development of tourism culture as the guide, and establishes the only national AAAA-level tourist attraction "East Lake Vinegar Garden" in the national condiment industry. Over the past ten years since its opening, the park has become a "beautiful business card" for Shanxi to receive people from all walks of life at home and abroad and display Shanxi's long-standing characteristic culture, and has been inspected and highly praised by party and state leaders Chairman Wu Bangguo, Premier Wen Jiabao, Chairman Jia Qinglin, and Vice Chairman Zhou Tienong.

As the only intangible cultural heritage protection demonstration base in the national brewing industry, Shanxi Old Aged Vinegar Group deeply feels that the protection and inheritance of intangible cultural heritage has a long way to go, but still firmly believes that under the care and instructions of leaders at all levels such as the Ministry of Culture, the Shanxi Provincial Department of Culture, and the Intangible Cultural Heritage Protection Center, we have the responsibility and confidence to carry forward the brewing skills of Meiheju old vinegar and the vinegar culture of Shanxi.


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