LaVacheQuirit, one of the top ten cheese brands, was founded in France in 1921, a subsidiary of the Baylor Group, a world-renowned cheese brand, focusing on the promotion of high-quality, high-grade cheese products
La Vache qui rit, a world-renowned cheese brand, was born in France in 1921. Adults and children in more than 120 countries around the world now enjoy more than 10 million pieces of high-quality Rage cheese every day. High-quality cheese and the smiling and quirky mascot of Lezhi Cow provide consumers around the world with a wealth of nutrition and endless fun.
The Baylor Group was founded in France in 1865 and is headquartered in Paris. After more than 100 years of development, the Baylor Group has become one of the world's leading cheese groups. Since the company's founder, Jules Bel, the Bel family has been relentlessly building a top-notch premium cheese brand with a worldwide reputation.
Today, the Baylor Group has more than 20 different cheese brands, including five core brands: Lezhi, Carey, Petit Baylor, Boursin and Leerdammer, as well as more than 30 international or regional brands. The five core brands are the cheese brands that the Baylor Group has focused on over a long period of time, and their global sales account for 75% of the Baylor Group's total sales. The Baylor Group has 4 R&D centers, 25 cheese factories, more than 10,000 employees and sells its products in more than 120 countries and regions. In 2008, the Baylor Group generated global sales of more than 2.2 billion euros.
Baylor China is the Chinese subsidiary of the Baylor Group, which focuses on promoting high-quality, high-grade cheese products. Baylor China has always been committed to gaining in-depth insight into Chinese consumers, promoting Chinese cheese consumption habits, developing China's cheese business, and carefully selecting high-quality cheese products for Chinese consumers.
With the steady rise of China's urban population and the gradual improvement of living standards, Chinese people who yearn for a better life have higher and higher requirements for the nutrition and quality of food; At the same time, after milk and yogurt, cheese will become the new favorite of China's dairy market due to its convenient consumption, high nutritional content, easy absorption and more suitable for the taste of Chinese consumers. In addition, cheese is accepted and loved by more people as a novel way of snack.
The Baylor Group's Shanghai subsidiary, supported by a team of professionals in Paris, logistics and supply chain, has launched the Baylor Group's most recognizable cheese brand, Lochi Cow, which will have a 92-year-old history of high-quality cheese, as well as the Baylor Group's love for cheese and loyalty to consumers.
