Bright Dairy Co., Ltd., Moslian Momchilovtsi, the top ten brands of yogurt, the high-end yogurt brand of Bright Dairy, which does not need to be refrigerated and has a shelf life of up to 4 months
Bright Moslian is a high-end yogurt launched by Bright Dairy, which was officially launched to the market in early 2009 and began to be distributed and listed in the country in 2012. It is the first room temperature yogurt in China that does not need to be refrigerated and has a shelf life of up to 150 days. The advent of Bright Moslian yogurt has subverted the traditional storage model of yogurt.
The name Bright Moslian yogurt originated from the Bulgarian longevity village of Moslian, the "hometown of yogurt". Moslian is the only one of the world's five longevity villages known for its longevity by drinking yogurt. The proportion of centenarians there is as high as 32 per 100,000 people, more than four times the international standard for longevity.
Nobel Laureate in Physiology and Medicine Mechnikov visited this village when he traveled in Bulgaria and found that there were many centenarians there, and later after many studies, it was found that the local villagers had the habit of drinking home-brewed yogurt every day, and their yogurt contained a unique active probiotic L99, which can balance intestinal health and maintain physical vitality, which the locals call "God's gift". Metchnikov proposed and published a number of books on the relationship between longevity and home-brewed yogurt, and scientists who have been there since to inquire about the secrets have also agreed with this discovery. On July 3, 2008, six Guangming people who shouldered the mission of developing China's first long-acting yogurt also traveled thousands of miles to come here, and brought back to China this miraculous strain, the secret of Changshou Village and the sincere entrustment of Moslian people that "yogurt made with love is good yogurt", and brewed authentic "Moslian yogurt" for Chinese families, bringing the whole family high-quality and healthy life enjoyment.
The high-end of "Moslian" lies not only in its exotic fashion brand image, but also in the fact that it is the first room temperature yogurt in China that does not need to be refrigerated and has a shelf life of up to 4 months. The advent of Bright Moslian yogurt has subverted the traditional storage model of yogurt, which can be said to be a huge innovation in the yogurt category. Because under normal circumstances, live probiotics are suitable for storage in the environment of 0 °C ~ 4 °C, if the ambient temperature exceeds 30 °C, a large number of probiotics will die, and their nutritional value will be reduced, the common yogurt on the market is stored through cold chain transportation, cold air cabinet/refrigerator, and the storage time is controlled at 24 days. The bright Moslian yogurt breaks the traditional practice, uses high-tech technology to decold chain transportation, and uses the first domestic imported machine introduced from Europe, when the yogurt is fermented normally, several times the strains are put into fermentation, after the completion of this process, and then aseptic filling, and a full set of imported packaging materials, not only to ensure the survival of the active strains in Moslian yogurt, but also to make it at room temperature (4 °C ~ 25 °C), the storage time is up to 120 days, which is convenient for consumers to store and carry when traveling. It has created the necessary conditions for penetrating into cities and towns and even economically developed rural areas.
