Founded in 1995, it is a high-tech enterprise engaged in the processing and sales of dairy products with a high market share of low-temperature sour milk and lactic acid bacteria beverages in Hebei Province, a famous trademark in Hebei Province, a famous brand product in Hebei Province, and a high-tech enterprise engaged in the processing and sales of dairy products
Founded in 1995, Junlebao Dairy Group has become the largest dairy processing enterprise in Hebei Province, a national key leading enterprise in agricultural industrialization, a national high-tech enterprise, and a national dairy R&D technology sub-center, with more than 8,000 employees and 16 production plants in Hebei, Henan, Jiangsu, Jilin and other places. The business scope includes four major sectors, including infant milk powder, low-temperature yogurt, room temperature liquid milk, and animal husbandry, and has established an operation layout covering the entire dairy industry chain, with coordinated development of upstream and downstream, to provide consumers with nutritious, healthy and safe dairy products. In 2016, the sales revenue was 8 billion yuan, ranking fourth in the industry, and the sales growth rate was leading in the industry.
Based on quality and safety, we will promote the transformation and upgrading of the whole industrial chain. First, the milk source is upgraded. Junlebao will build its own ranch and acquire and hold large-scale ranches as the focus of enterprise development, and has built 9 large-scale modern ranches in Shijiazhuang, Baoding, Xingtai and other places, and the main indicators of raw milk are better than the standards of the United States, Japan and the European Union. For all cooperative dairy farms and farming communities, all adopt large-scale, standardized and intensive management models, and the centralized and standardized feeding rate and mechanized milking rate are 100%. The second is the upgrading of production technology. In the past five years, it has invested billions of yuan to build high-grade yogurt processing projects and world-class milk powder factory projects. Among them, the Yongsheng plant project is currently the largest high-grade sour milk production workshop with the highest degree of equipment automation in China. The milk powder factory fully adopts the international leading technology, integrates the equipment and technology of more than 10 countries, more than 20 patents and more than 30 suppliers. The company has passed the certification of IS09001 quality management system and IS014001 environmental management system, and the infant formula milk powder has passed the internationally recognized global food safety standard (BRC) AA top certification and IFS international food standard certification.
With scientific research and innovation as the driving force, we will realize the leapfrogging and catching up of the national dairy industry. Junlebao invests more than 5% of its total sales in scientific research every year, and has completed more than 150 innovative projects. In 2010, it was recognized as a national dairy processing technology research and development sub-center. Adhering to the dual-track drive of quality and brand, it took the lead in developing a series of health products such as red dates and sea buckthorn yogurt; Developed the first functional active lactic acid bacteria beverage in China - "Daily Live Culture"; The self-developed "Cheesejue Manor" European-style yogurt is the first fresh cheese product developed in China, together with pure yogurt, kephor room temperature yogurt and other products, were awarded the "Best Special Award" and other awards at the SIAL China International Food and Beverage Exhibition.
With the revitalization of the dairy industry as the mission, we practice the industry vision of "good milk powder, made in China". Junlebao infant formula milk powder is in line with the international infant milk powder production standards, with the "four world-class" standards of "world-class pasture, world-class partner, world-class factory and world-class management system", to produce world-class high-quality milk powder, and the world's first to pass the EU BRC global AA top food safety certification. It has successively launched infant formula products such as pure gold, platinum and Zhizhen, and has won the trust of more than 2 million consumers since its launch in 2014. On August 8, 2016, Junlebao infant milk powder officially landed in the Hong Kong market.
