Fujian Anxi Tieguanyin Group, a well-known tea brand, founded in 1952, a famous trademark in Fujian Province, specializing in the production, processing, sales, scientific research and tea culture dissemination of oolong tea in one of the comprehensive tea industry groups
The "Fengshan" brand logo of Anxi Tieguanyin Group Co., Ltd. uses "Chinese red" as the main color, which means that Anxi Tieguanyin Group Co., Ltd. adheres to the brand positioning of authenticity, source and taste, and also reflects the authoritative position of Fengshan as "China's first brand of oolong tea". In international competition, China Red also implies the image of a local high-quality enterprise.
The logo is square as a whole, and the inner mountain circle encloses a complete circle, reflecting the concept of a round sky and a place, and also contains the huge coverage space and development potential of Anxi Tieguanyin Group Co., Ltd. Fengshan is written in seal style, one of the ancient Chinese characters, implying the long history of Chinese tea culture, as well as the consistent inheritance and development of "Fengshan" tea culture tradition and tea-making skills.
The overall logo of Fengshan combines "points, lines and surfaces" in the form, refining and showing the corporate philosophy and essence in an all-round way.
The history of the company
1. Founded in 1952, Anxi Tea Factory is one of the manufacturers with the longest history in the oolong tea industry.
2. The earliest national key leading enterprise of agricultural industrialization in the oolong tea industry.
3. The only product in the tea industry won the National Gold Award from 1982 to 1996; From 2006 to 2008, he won the gold medal in the Tea King Competition for three consecutive years.
4. The group has more than 100 employees with college degree or above, 6 masters and 2 doctors; There are more than 50 senior technical titles in tea. The Provincial Department of Human Resources and Social Security and the Provincial Department of Finance set up the "Fujian Anxi Tieguanyin Group Skill Master Studio" in the group; Lin Bingcan and Lin Fengan were awarded the "Anxi Tieguanyin Tea Making Craft Master".
5. The group has more than 7,000 acres of its own ecological base (one of the largest oolong tea comprehensive demonstration parks in Fujian Province) and tens of thousands of acres of agreement bases; And through the "export record base", "green food production base", "organic tea certification" and "China Good Agricultural Demonstration (GAP)" and other certifications, and in 2007 established a tea quality traceability system, from the source to control the quality of tea, the establishment of batches of raw materials through the testing before the storage system.
6. The group is an enterprise that formulates product quality standards for oolong tea, an enterprise that picks and produces physical standard samples for oolong tea (commercial) products in Fujian Province, and participates in the formulation of national standards for "Anxi Tieguanyin", and participates in the formulation of international standards for oolong tea; Independently completed the enterprise standards of Chen Xiang Tieguanyin and Yunxiang Tieguanyin.
7. The group has a plant area of more than 70,000 square meters, introduced the most advanced automated production line of oolong tea in China, and was selected as the "National Agricultural Product Processing Demonstration Enterprise" by the Ministry of Agriculture, and was recognized as the "National Agricultural Product Processing Technology Research Professional Sub-center" by the Ministry of Agriculture.
8. The group adheres to the principle of rejuvenating agriculture and enterprises with science and technology, and is a high-tech enterprise assessed by the Fujian Provincial Government; It has developed its own unique smokeless stove technology and other baking technologies, and has a unique wood-and-stone structure aging warehouse that has been used since the 50s; And the establishment of the first non-public enterprise science and technology association in Anxi County, with Fujian Agriculture and Forestry University, Fujian Provincial Science and Technology Association and other university research institutions, tea association has carried out extensive and in-depth cooperation. In 2012, the Group signed a contract with Academician Chen Zongmao of the Chinese Academy of Engineering to establish the first academician workstation in the tea industry in Fujian Province.
9. In 2014, the first national engineering technology research center undertaken by an agricultural enterprise in Fujian Province settled in the group. The center will give full play to the advantages of Chen Zongmao Academician Workstation of Anxi Tieguanyin Group and domestic universities and scientific research institutions, and build the center into a comprehensive research and development center for key technologies of tea quality and safety in China, an incubation center and demonstration radiation center for tea quality and safety engineering and technological achievements, and a training center for tea quality and safety engineering and technical personnel.
10. In 2007, the group put forward the corporate vision of "Fengshan Tea in the World", so that Anxi Tieguanyin entered thousands of households. At present, the group has opened hundreds of chain terminals across the country, and settled in major e-commerce platforms and various supermarket channels, realizing the diversified development of traditional offline channels to online channels, further integrating resources and enhancing brand influence.
11. The group held a series of brand promotion activities, took the lead in advertising on CCTV, hired a dual-image spokesperson for the first time, created the first large-scale music TV "Fengshan Tea Song" in the tea industry, and held the launch ceremony at the Diaoyutai State Guesthouse to build a cultural and creative center with scale and cultural characteristics in the domestic tea industry; Held a seminar on the brand strategy of national leading enterprises - the 60th anniversary of the development review of the musical "Erquan Yin" of the Air Politics Art Troupe and Quanzhou and Anxi Tea Factory.
