Vitasoy

Overall scoring
80
Popularity index
20540

Vitasoy brand introduction

Vitasoy logo

Shenzhen Vita (Guangming) Food & Beverage Co., Ltd., founded in Hong Kong in 1940, is a well-known soybean milk beverage brand in China, and is committed to the development and production of soybean milk beverages

Founded in 1940, Vitasoy International Group Limited (Hong Kong) produces the largest share of soy milk beverages in the Hong Kong market, one of the top ten famous brand products in Hong Kong, and now has factories in Hong Kong, the United States, Australia and Chinese mainland, producing more than 240 different types, capacities and packaging products for worldwide distribution.

Shenzhen Vita (Guangming) Food & Beverage Co., Ltd. (hereinafter referred to as Shenzhen Vita) is a Sino-foreign joint venture established by Hong Kong Vitasoy International Group Co., Ltd. and Shenzhen Guangming Group Co., Ltd., established in April 1991, with a total investment of 200 million yuan and an annual output value of nearly 500 million yuan. The product series has developed from a single fist product - Vitasoy soy milk series - to product diversification. It has successively launched tea, milk, juice and other beverages to meet the needs of different consumers. The products are mainly sold in South China, Hong Kong and Macao, and are now gradually expanding to other regions such as Central China, Southwest China and North China. Since 2005, under the leadership of the new leadership team, the company has implemented a new core strategy, and its production, operation and financial situation have improved significantly compared with previous years, and the business has been booming. In particular, the domestic sales business has achieved a good situation of price and volume rising, and achieved the first profit of domestic products since the establishment of the company, which is of epoch-making significance in the history of Shenzhen Vitasoy's development and a milestone in the implementation of Vitasoy's strategy in China.

Founded in August 1995, Vitasoy (Shanghai) Co., Ltd. (hereinafter referred to as Vitasoy Shanghai) is a wholly-owned subsidiary of Hong Kong Vitasoy International Group, with a total investment of 240 million Hong Kong dollars. The company adopts the world's most advanced Tetra Pak and canned production equipment, coupled with modern management and strict quality control measures, to ensure that the products produced have excellent quality, the products not only sell well in the East China market, but also sell back to the Hong Kong market, production and sales have grown steadily year by year.

In response to the growing market demand, Vitasoy International Group Limited in Hong Kong began preparations for the construction of its third factory in Chinese mainland, Vitasoy (Foshan) Co., Ltd., in February 2010. The company is located in Shishan Town, Nanhai District, Foshan City, a state-level high-tech industrial development zone. The company was officially opened and put into operation on October 18, 2011, with a total investment of nearly 400 million yuan, covering an area of 120 acres (i.e. 80,000 square meters). The Foshan plant is equipped with a bottle and paper packaging production line, which adopts fully automated production facilities, including the latest high-speed carton filling line, which can produce 24,000 bags per hour, and is equipped with a computerized management system. The establishment of Vitasoy Foshan will greatly increase the production capacity of Vitasoy in China to meet the needs of capacity growth in the coming years.

As a relentless and socially responsible multinational company, Vitasoy will continue to lead innovation and pursue excellence to provide consumers with nutritious, high-quality and delicious products to promote consumer health.


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