Founded in 1984, it enjoys a high reputation and reputation in China, with the black sesame industry as its main business, and a large-scale private enterprise group integrating R&D/production/sales of black sesame health products
Founded in 1984, Southern Black Sesame Group Co., Ltd. is a large-scale private enterprise group with black sesame industry as its main business, integrating R&D, production and sales of black sesame health products, the company is listed on the Shenzhen Stock Exchange, and is the first stock in China's black sesame industry (stock code is 000716). "Southern Black Sesame" is a well-known brand in China's black sesame industry, which enjoys a high reputation and reputation in China.
The company is headquartered in Nanning City, Guangxi, and its production bases are distributed in Guangxi, Jiangxi, Anhui, Henan, Inner Mongolia and other provinces and regions, with an annual production capacity of 100,000 tons of black sesame paste and 150,000 tons of black sesame drinks. There are 1,000 image stores and sales networks in large supermarkets all over the country's urban and rural markets. As of the end of 2015, the company had net assets of 1.736 billion yuan.
"Southern Black Sesame Paste" is the most successful product in the company's 30 years since its establishment, which has been sold well for more than 20 years, and is favored by consumers and enjoys the reputation of a well-known brand of paste in China. In order to guide young consumer groups and improve the quality and convenience of black sesame paste, in addition to the original bagged black sesame paste, dozens of new packaging and new varieties of black sesame paste have been developed and launched in recent years.
As an important measure to implement the strategy of black sesame in the south, the company has developed and launched a black sesame drink - black black milk on the basis of the success of black sesame paste products, in order to occupy a place in the highly competitive vegetable protein beverage market.
In 2015, the company acquired the shares of Inner Mongolia Saibao oats and became the major shareholder of the company, which further enriched the product category and laid a good foundation for strengthening and expanding the "Southern Black Sesame". In order to improve the operation and management, the group has invested 90 million yuan to build an operation and management platform for the logistics industry and agricultural product trade; In Rongxian County, the birthplace of the enterprise, it has set foot in the real estate industry and hotel service industry, and has invested in Rongzhou Commercial City, Rongzhou International Hotel and Logistics Industrial Park, which have the functions of urban commercial agglomeration, living facilities and logistics.
At present, the company is implementing the "Southern Black Sesame Strategy", has completed the cross-provincial industrial layout, and formed a production pattern with Rongxian County, Guangxi as the center, Nanchang, Jiangxi, Chuzhou, Anhui, Anyang, Henan, Hohhot and other cities as one of the production patterns, specializing in the production of black sesame paste, beverages, snack foods and oat products, etc., forming a modern group enterprise with coordinated development of R&D, production, sales, logistics, e-commerce, hotel services and real estate industry.
Under the leadership of the "Southern Black Sesame" brand, the company continues to enhance the value of black sesame and enhance the status of the black sesame industry, from "a strong fragrance, a wisp of warmth" to "black nutrition, selenium food", from emotion to functional value appeal, Southern Black Sesame continues to develop and enrich the connotation of the brand, constantly excavate and enhance the health and health value of black sesame, and provide consumers with more high-quality black sesame products.
The company's goal is to strengthen and expand the black sesame industry and become a leading enterprise in China's black sesame industry. In the future, Southern Black Sesame will take advantage of the national agricultural industrialization leading enterprises, listed companies, capital markets and other advantages to firmly promote the "Southern Black Sesame Strategy", strengthen and expand the black sesame industry, and move towards the goal of 10 billion black sesame in the South.
