It is a private enterprise integrating breed breeding, beef cattle breeding, feed production, live cattle trading, slaughtering and deep processing, cold chain transportation, scientific and technological research and development and marketing
Founded in February 2009, Hengdu Agricultural Group is a new private enterprise with an investment of 3 billion yuan by Beijing Zhongheng Xingye Technology Group, a partner of the Beijing Olympic Games, with the responsibility of revitalizing national industry and improving the quality of people's lives. After 7 years of unremitting efforts, it has 8 wholly-owned subsidiaries, including Chongqing Hengdu Food, Chongqing Hengdu Gantu Food, Henan Hengdu Food, Chongqing Hengdu Feed, Inner Mongolia Hengdu Agriculture, etc., and has built a whole industrial chain covering breed breeding, beef cattle breeding, feed production, live cattle trading, slaughtering and deep processing, cold chain transportation, scientific and technological research and development and marketing. By the end of 2015, the number of employees reached more than 4,500, including 42 party members.
The level of scientific and technological research and development
The company has introduced 13 master's students in beef cattle breeding, product research and development and other industries, 178 professional and technical personnel in the beef cattle industry chain, and through cooperation with scientific research institutions such as the National Animal Husbandry Association, Southwest University, China Agricultural University, etc., it has set up a technical team headed by the chief beef cattle expert in Chongqing, and built a comprehensive experimental station of Fengdu of the national beef cattle and yak industry technology system, with leading scientific and technological research and development capabilities in the country. At present, it has successfully explored the "Red Angus-Simmental-Local Cattle" ternary hybrid and "Qinchuan-Japanese Wagyu" binary hybrid technology route, and invested more than 5,000 yuan to build a beef cattle original ancestral breeding farm and a beef cattle science and technology research and development engineering technology research center to ensure that the enterprise always occupies the commanding heights of the entire industrial development.
Base breeding scale
In Fengdu, Chongqing, Liangping, Chongqing, Miyang, Henan, and Chifeng, Inner Mongolia, 2 imported beef cattle isolation farms, 2 beef cattle breeding farms, and 11 standardized fattening farms have been built, with a total of 150,000 beef cattle in stock. Among them, the high-grade beef cattle fattening farm located in Gaojia Town, Fengdu County, Chongqing City, can store 18,000 beef cattle at one time, which is currently the largest standardized beef cattle fattening farm in China. And in Inner Mongolia, Shandong, Liaoning and other places to implement order fattening, to build a Chongqing as the core, drive the surrounding areas, radiation of the whole country of the group business pattern. At the same time, the large-scale cattle farms are equipped with first-class equipment and facilities, and take the lead in promoting healthy breeding methods such as music cattle pens, sand bed cowsheds, cleaning and massage, human drinking water sources, balanced nutrition, etc., supporting electronic recording and monitoring management methods, standardized breeding technology leads the country, and beef quality ranks among the forefront of the domestic industry.
Slaughtering and processing capacity
It has built 2 domestic leading beef cattle slaughtering and processing plants and 1 deep processing plant in Fengdu, Chongqing and Miyang, Henan, with 16 parts of beef fine segmentation, more than 200 varieties, an annual slaughtering and processing capacity of 200,000 beef cattle, and an annual production of 50,000 tons of high-quality beef. At the same time, the use of domestic leading acid discharge, freezing technology, following the HCCP quality critical point control technology, set up 4 key control points, the product successfully passed ISO-9001, ISO-22000, HACCP, QS, GAP, HALAL FOOD, GREEN FOOD, ORGANIC FOOD EIGHT CERTIFICATION, AND ENTERED THE NATIONAL RESERVE BEEF WAREHOUSE, THE PRODUCT HAS FIRST-CLASS CORE COMPETITIVENESS AND MARKET INFLUENCE IN THE SAME INDUSTRY.
Marketing Network
First, 3,500 commercial and supermarket terminals have been built in first-tier cities across the country, including 800 direct-operated terminals and 2,700 joint-operation terminals; The second is to develop star-rated hotel sales channels, and cooperate with five-star hotels such as Hilton, Days Days, Marriott and other five-star hotels to develop 100 direct supply source stores; the third is to build 1,000 community sales outlets of "going to thousands of homes and entering ten thousand households"; The fourth is to move into 5 e-commerce platforms such as Jingdong Mall, Alibaba, and Rong e-Buy, and develop 2,000 micro-businesses. Fifth, it has become the only designated enterprise in southern China for the supply of chilled beef to Hong Kong, and its products sell well in China and are exported to Hong Kong.
Agribusiness cooperation model
The company adheres to the people's livelihood orientation, innovates and launches the beef cattle care model of "government set up, separation of purchase and breeding, and income sharing", diversifies the use of agricultural and industrial by-products to develop a circular economy "turning waste into treasure" model, and vigorously promotes the "three golds" income increase mechanism of "land circulation rent, land equity capital, and re-employment commission", so as to drive farmers to participate in the development of the beef cattle industry. In Chongqing Fengdu alone, more than 20,000 poor rural households have embarked on the road of poverty alleviation and prosperity with "zero input".
Australian cattle import model
In 2015, we ushered in the historic opportunity of Australian imports, Chongqing Municipal Party Committee, Municipal Government, Fengdu County Party Committee and County Government with Hengdu Company as the only undertaking enterprise to the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China successfully applied to become one of the first five undertaking places in the country. As a undertaking enterprise, the company has reached an annual export volume of 200,000 heads with Australian export enterprises according to the Australian beef cattle import transportation mode of "air transportation first, direct follow-up by river and sea" proposed by Chongqing's inland characteristics and the Yangtze River Golden Waterway Innovation Line. In terms of cattle import for slaughter, we have successfully achieved two batches of live cattle imported from Australia by air, with a total of 344 heads. This is the implementation of the first order of the China-Australia Free Trade Agreement on the import of Australian cattle, and it is also an ice-breaking journey for China's imported live animals. In terms of beef imports, we imported 35,000 tonnes of beef from Australia in various ways.
In the future, the company will take the import of Australian cattle as an opportunity to implement five key projects of Australian cattle import, headquarters building, park construction, main board listing, and extension of the industrial chain in accordance with the development strategy of "headquarters in Chongqing, base in Australia, and market in the whole country". Strive to achieve 200,000 heads, 300,000 slaughters, and more than 400,000 slaughters by 2018, and become a listed company with an annual output value of more than 50 billion yuan by 2020.
