Sichuan Huiyuan Agricultural Industrialization Group Co., Ltd., Shujiao, a famous brand product in Sichuan Province, is mainly engaged in the production and sales of canned pork, sweet potato vermicelli, pickles and pickles
Sichuan Huiyuan Agricultural Industrialization Group Co., Ltd. was established in 2004 with a registered capital of 40.98 million yuan and the legal representative Feng Jun. The company is mainly engaged in the investment, development and operation of agricultural industrialization projects, and at the same time operates the export business of self-produced products of the enterprise and the import business of machinery and equipment, spare parts, raw and auxiliary materials required by the enterprise, etc., and has the right to import and export.
Sichuan Huiyuan Agricultural Industrialization Group Co., Ltd. has three production enterprises, one research institute and one municipal technology center, including Sichuan Huiyuan Food Co., Ltd. and Sichuan Luyuan Agricultural and Sideline Products Processing Technology Research Institute, Sichuan Zizhong County Jiajiu Seasoning Food Co., Ltd. and Sichuan Huiyuan Potato Industry Co., Ltd. The group company has more than 380 employees, including 61 senior and intermediate professional and technical personnel, and various senior and intermediate technicians, accounting for 16% of the total number of employees. The company has five centers, namely administration, human resource management center, enterprise management center, financial management center, marketing center and technology center.
The group company has three production enterprises, mainly producing and operating five series of products: "Zizhong Dongjian" series products, sweet potato vermicelli series products, pickle pickle series products, canned pork products and other series of products, which have obtained national food safety (QS) certification, and most of the raw materials come from farmers in the contract base. Zizhong Dongjian, pickled vegetables, pickles, and condiments have been recognized as "Sichuan Famous Brand Products", "Sichuan Famous Brand Agricultural Products", "Pollution-free Food" and "National Green Assured Food". While the products sell well inside and outside the province, it also drives the development of other local characteristic agriculture, characteristic industrial belts and industrial clusters.
In terms of operation and management, the company implements the management mode of "five unifications", that is, unified production management, unified marketing management, unified brand promotion, unified price management, and unified packaging design. Relying on strong economic advantages, advanced business philosophy and corporate culture, the group company has formed a set of its own management model in combination with its own reality, which has greatly improved the management level and technical management level of its subordinate production enterprises, and promoted product upgrading and market development.
To this end, the company focuses on organizational innovation, optimizes the operating mechanism, and develops new cooperative economic organizations such as professional households, professional village communities, and professional associations with greater enthusiasm, so as to truly form a community of economic interests with farmers, and truly "transform" the industrialization of agriculture. As a provincial-level leading enterprise in agricultural industrialization, in order to truly promote the local economic development and increase the income of the vast number of farmers, the company has determined a new industrial model of "company, base association, (specialized cooperative organization) farmers" with capital investment as the economic link and interest link, technical guidance and market development integration. The company takes the in-depth development research and industrialized production and operation of the characteristic industry "Zizhong Dongjian" in Zizhong County as the entry point, and carries out the integration of the specialized production company of "Zizhong Dongjian"; With the superior brand and economic strength of the group company, the product with local characteristics will be stronger and bigger, and drive the development of other local characteristic agriculture, characteristic industrial belts and industrial clusters. Combining the construction of the base with the construction of the new countryside, and establishing an operating mechanism of "the company, the base association, and the peasant households" in which the company and the peasant households share interests, risks, common development, and common income increases, it has promoted the adjustment of the agricultural structure, increased the peasants' income, and promoted the development of the local economy.
At present, the group company is organizing the implementation of the "annual output of 30,000 tons of agricultural products intensive processing project", and at the same time, the company is also investing in the construction of "Xishuangbanna Huiyuan Modern Agricultural Industry Ecological Park" in Xishuangbanna, Yunnan. Relying on the broad career development space, excellent talent growth environment, effective incentive mechanism and humanized management concept, the group company will create a lasting brand competitive advantage, promote the enterprise to become stronger and bigger, and make greater contributions to the revitalization of China's food industry.
