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Taipan brand introduction

Taipan logo

Hong Kong Taipan Bread & Cake Co., Ltd., a well-known pastry brand, started in 1984, a famous brand in Hong Kong, is famous for its first snowy skin mooncakes, and uses infinite creativity to design stalls and three-dimensional murals with different themes with bread every year

Taipan set up its first bakery in 1984, and with the founder's tenacious belief, clear market direction and friendly image, it successfully penetrated into different social strata and developed into a large-scale bakery and pastry chain enterprise.

In 1989, the company launched the breakthrough snow skin mooncake, which made great changes to the entire Hong Kong mooncake market, successfully changed the recipe and preparation method of the mooncake, and became one of the best-selling mooncakes during the Mid-Autumn Festival, in addition to winning the silver medal of the "Outstanding Marketing Award" by the Hong Kong Management Association in 1993, Meisterstück snowy skin mooncake is the No. 1 seller in Hong Kong.

Over the years, Taipan has been awarded the Gold Award and Super Gold Award for "World Selection" Quality Food by Belgium. In 2002, Meisterstück was selected as a "Super Brand" by an international authority, and in 2004, it was also rated as a "Quality Service" merchant by the Hong Kong Tourism Board. In 2007-09, Taipan was voted by Chinese consumers for three consecutive years, winning the "No. 1 Hong Kong Mooncake Brand" and "2008-09 Most Favourable Corporate Brand Award", and in 2008, the "Top Taste Medal" was awarded the "Top Taste Medal" by a panel of ITQI Europe's top celebrity chefs. It further confirms the excellent position of Taipan in the market.

Since 1992, Meipan's food stalls have become the focus of the Food Expo and have won the Best Design Award for the booths in the venue for many times.

In 2003, Taipan contributed to the revitalization of Hong Kong's economy after the SARS outbreak by sponsoring the Hong Kong football team to face the European powerhouse Real Madrid in Hong Kong, and then sponsoring the Red Devils Manchester United to play against the Hong Kong football team in Hong Kong in 2004. Awarded the Caring Company Logo by the Hong Kong Council of Social Service.

Meisterstück will continue to demonstrate its professional and innovative spirit to provide quality products and services to customers.


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