Daoxiangcun Food Group Co., Ltd., founded in 1773, is a time-honored brand in China, a famous trademark in Jiangsu Province, a century-old pastry enterprise, with the reputation of "Pastry Master", and a representative enterprise of Suzhou-style moon cake inheritance.
Daoxiangcun Group, formerly known as Suzhou Daoxiangcun, was founded in Suzhou in 1773 A.D. (the 38th year of Qianlong in the Qing Dynasty), one of the oldest enterprises in China's pastry industry, as the first batch of "Chinese time-honored brands" recognized by the country and the founder of the well-known "Daoxiangcun" brand at home and abroad, after more than two centuries (244 years) of continuous development, the inheritance and innovation of generations of Daoxiangcun people, has become a well-known large-scale modern food enterprise group at home and abroad. Daoxiang Village, with its long cultural heritage, exquisite production skills, excellent quality reputation and leading industry influence, is known as the "Pastry Champion".
At present, Daoxiangcun Group has nearly 500 franchise stores across the country, covering most of the country. And it is growing at a rate of nearly 100 per year. Since entering the Internet era, Daoxiangcun people have kept pace with the times and actively laid out the "Internet", actively developed online distribution channels, and after years of accumulation, Daoxiangcun Group has ranked first in the industry for three consecutive years on self-operated platforms such as Tmall, Jingdong and No.1 store. The proportion of sales in e-commerce channels has increased year by year, and is now nearly 30%. In the middle and autumn of 2016 alone, the sales of the self-operated platform of moon cakes reached more than 200 million yuan.
Daoxiangcun Group has more than 40 advanced modern production lines at home and abroad, and has successively passed QS, GMP, HACCP, ISO9001 and other certifications, 100,000-level air purification production workshop, full monitoring of the production process, all-round transparent aseptic production, international advanced production equipment and technology and scientific management system, so that Daoxiangcun's long culture and modern processing technology are integrated.
