Dongguan Ronghua Cake Co., Ltd., Yuen Long Ronghua, the top ten brands of moon cakes, originated from Yuen Long Ronghua Restaurant, the representative of Hong Kong Cantonese moon cakes, known for white lotus paste moon cakes
Ronghua – A household name that has been popular with foodies for over 50 years. The success of Ronghua Group depends not only on the unity of all employees and the courage to change in administrative management; It also depends on the courage of the directors and shareholders of the group to invest, and the rich experience of the master.
Ronghua has always attached great importance to product quality, and its flagship products include moon cakes, sausages, gift cakes and wife cakes, all of which are made of authentic materials and manufactured through strict selection, so that the products naturally maintain high quality for a long time and are deeply loved by consumers.
In 1950, Ronghua Restaurant was officially established. In the 60s, it was officially reorganized into a limited company, set up its own factory, pioneered white lotus paste, and expanded its cake and lap-mei business.In the 70s, Wing Wah set up its own retail department in Hong Kong, Kowloon and the New Territories to actively expand its business. In addition to the Hong Kong market, it also began to sell mooncakes to more than 100 major countries and cities in the United Kingdom, the United States, Canada, Australia and New Zealand and Southeast Asia, to explore the international market.In 1998, Wing Wah expanded its business to the airport, becoming the first Chinese bakery to open a retail store at the Hong Kong International Airport.
Today, Wing Wah Bakery has more than 30 branches in Hong Kong, covering all districts of Hong Kong, Kowloon and the New Territories, and continues to open branches in the MTR, East Rail, Malaysia Railway, airports and major shopping malls. In terms of products, there are more than 400 kinds of products, in addition to the flagship products of wife cakes, moon cakes, cured meat and gift cakes, there are also health products (such as turtle jelly, health tea), ready-to-eat products (such as bird's nest, Buddha jumping over the wall) and various types of noodles (such as shrimp noodles, spinach noodles) and so on.
Why did the glory of selling mooncakes and sausages grow from more than 10 kinds of products to more than 400 kinds of products, breaking through the traditional cake box, and the image is very modern? Mr. Lau Pui Ling, Managing Director, said calmly: "We have always been brave in change, constantly innovating and paying more attention to quality, and as early as the 60s, we were the first to abandon lard and switch to pure vegetable oil, Zhengxiang lotus seeds and pure substances, and pioneered the white lotus paste mooncake, leading the new trend of mooncakes.
Wing Wah is committed to promoting traditional Chinese cuisine to tourists from all over the world, and has not only sold overseas mooncake coupons, but also pioneered the launch of online ordering services.
In addition to the production of "Wing Wah Mooncakes", Hong Kong Wing Wah announced the launch of the dual brand strategy of "Yuen Long Wing Wah" and "Wing Wah Mooncakes". In the mainland distributor channel, its mooncakes with the trademark "Ronghua mooncakes" will be withdrawn from the market across the board. Although the two trademarks are different, the quality is the same. "Yuen Long Wing Wah" mooncakes will enter the Mainland market through CEPA, and all Mainland Wing Wah mooncake dealers will only sell "Yuen Long Wing Wah" mooncakes. Wing Wah's self-operated stores in the Mainland and Hong Kong will sell "Wing Wah Mooncakes" and "Yuen Long Wing Wah" at the same time. In overseas markets, the "Wing Wah Mooncake" trademark will continue to be used, and the "Yuen Long Wing Wah" mooncake brand has not yet been launched.
