Hunan Huawen Food Co., Ltd., Jinzai, a leading brand of ready-to-eat small fish, is a modern food enterprise focusing on the R&D, manufacturing and sales of leisure fish products/soy products
Hunan Huawen Food Co., Ltd. is a modern food enterprise with snack food manufacturing and sales as the core. The company's existing production base covers an area of more than 200 acres and has more than 2,000 employees. The main products are leisure fish products and leisure soy products, of which leisure fish products are the first in the industry, and soy products rank among the top five in the industry, with a strong upward momentum, and its "Jinzai" and "Boweiyuan" brands have become well-known brands in the industry. At present, the company has more than 1,000 cooperative distributors, and its marketing network covers the whole country, and its products are sold to overseas markets such as the United States and Canada.
Huawen Food is committed to transforming the traditional food industry with scientific and technological innovation, and the company gradually shrank its scattered production bases in 2015, and invested heavily in the construction of a modern production base with high automation level in Pingjiang County, Yueyang City. On the one hand, the company cooperates with well-known domestic equipment manufacturers to develop and upgrade fully automated production lines for soy products and fish products; On the other hand, the company's product research and development continues to innovate, and has a number of invention patents such as heavy metal removers and the method of using them to remove heavy metals in fish products, and the method of improving the texture of dried beans. At present, the company leads the industry in the processing technology of fish products and soy products, product quality and flavor, and food safety assurance capabilities.
In 2016, Huawen Food signed a strategic cooperation agreement with Joyvio Group, a subsidiary of Legend Holdings, and received an investment of 300 million yuan from Joyvio Group. With the help of Lenovo's superior resources, Chinese food in a period of rapid development will develop more rapidly and steadily. At present, the company has launched a listing plan, and strives to land in the capital market in the next three years to achieve the listing goal. At the same time, the company will gradually improve the layout of overseas markets, increase investment in marketing and promotion, enhance the company's brand awareness, and become the top enterprise in the leisure food industry in terms of revenue, brand, core competitiveness and other comprehensive capabilities.
With 3,000 years of Huxiang delicacy and 20 years of classic inheritance, Chinese food has just begun on the road of promoting Chinese Hunan food culture. Based on tradition, with the mission of "being the inheritor of Chinese food culture", Huawen Food looks at the world and makes unremitting efforts to build the company into a world-class snack food company.
