Founded in Spain in 1946, Nudelesba Group is a Spanish food industry giant, specializing in the production of high-quality, high-nutrition and safe and healthy food
In 1946, the Nudlesba Group was born in Barcelona, Spain. At the beginning of the business, the production of high-nutrition food Gao Lego, its mellow delicacy and rich nutrition, won the favor of consumers, the product quickly swept the whole of Spain, became a must-have food for every family in Spain, and drinking Gao Lego every day has been integrated into a part of Spanish food culture.
Nudelesba Group is committed to providing consumers with high-quality, nutritious, safe and healthy food. Over the past 60 years, it has become a giant in the Spanish food industry with its rich products, advanced science and technology, strict quality control, and innovative product concepts. Its products cover a wide range of food fields, including cocoa nutritious foods, pastries, confectionery, dairy products, honey, tea, condiments and meat processing. Today, the Nudelesba Group has expanded its reach to the global market, with subsidiaries in Asia, Europe and Latin America, and exports to more than 60 countries.
In 1990, Nuderlesba Group entered China and established a Sino-Western joint venture, Gao Lego (Tianjin) Food Co., Ltd., becoming the first Spanish food company to enter China and a pioneer in economic and trade cooperation between China and Spain. Mr. Samaranch, former President of the International Olympic Committee, cut the ribbon in person, opening the curtain on the development of Golego in China.
As soon as Lego entered the Chinese market, its excellent product quality and international brand management experience quickly won the love and recognition of Chinese consumers, and became the leading brand with the highest market share and brand awareness of nutritious solid drinks.
Adhering to the business philosophy of prospering and growing together with the Chinese market, Lego continues to introduce new products with novel concepts and unique positioning, expands and enriches product lines and categories, and continues to grow steadily in the ever-changing Chinese market. In terms of brand building, we continue to update the brand concept and image, keep pace with the times to lead the consumption concept, and the market position is increasingly stable, and at the same time, it has also gained more and more consumer reputation.
