Shandong Rabbit Bago, a famous trademark in Shandong Province, a famous brand product in Shandong Province, is a large-scale modern food processing enterprise mainly engaged in the production of pie, milk drinks and eight-treasure porridge
Shandong Rabbit Bug Group Co., Ltd. is located in Linzi, Zibo, the ancient capital of Qi and the birthplace of world football, and is a large-scale modern food processing enterprise mainly engaged in the production of pie, milk drinks and eight-treasure porridge. The company has set up 3 subsidiaries in Zibo, Heze and other underground, with more than 1,300 employees and a total area of more than 500 acres. At present, there are more than 80 varieties of "Rabbit Bug" brand egg yolk pie, milk drink, eight-treasure porridge and snack food, and the sales network is all over the country.
Brand is the life of the enterprise, and the "Bunny" brand is the product of the brand management of the group company and the basis for rapid development. In order to protect the right to use the "Bunny Bug" trademark in China, the group company lasted three years and the world's top 50 enterprises in the United States "Time Warner" trademark lawsuit, and finally won in 2001, the "Bunny Bug" trademark popularity has been greatly improved, and the company is also known as the "national fighter" in the brand industry!
The group company attaches great importance to brand building and maintenance, from 2007 to 2009 in the three years, has invested nearly 70 million yuan in CCTV, Shandong Satellite TV, Hebei Satellite TV, Henan Satellite TV, some municipal TV stations and newspapers and magazines, and has hired the famous singer Chen Hong, martial arts movie star Donnie Yen as the image spokesperson of the company's products, which has greatly improved the brand awareness and reputation of "Bunny Buggy".
The group company always adheres to the brand development strategy and adheres to the quality policy of "quality first, customer first". It has successively passed the IS09001:2000 international quality management system certification, ISO14001:2004 environmental management system, HACCP food safety management system, and measurement management system certification. The group's good brand image and social reputation have won recognition from all walks of life. The group company has successively won the honorary titles of "Famous Trademark of Shandong Province", "AAA Credit Enterprise", "The Fifth Consumer Satisfaction Unit of Shandong Province", "Provincial Contract-abiding and Trustworthy Enterprise", "Provincial Key Leading Enterprise of Agricultural Industrialization" and so on.
Since the establishment of the group company, national leaders and provincial and municipal leaders have visited the inspection and guidance work for many times, and have fully affirmed and encouraged the achievements of the group company over the years. In the face of honor, Bunny people will make persistent efforts, adhering to the business philosophy of "first-class products, first-class brand, and creating a century-old enterprise", to provide consumers with more and better assured products and satisfactory products, and create a more brilliant tomorrow.
