Founded in South Korea in 1956, it owns many well-known brand foods such as Haoliyou Pie / Xylitol 3 Chewing Gum / Haoduo Fish / Mushroom / Potato Wish / Friend Fun, and is mainly engaged in a series of snack foods such as pies/cakes/chewing gum

The parent company of the Holiyo Group is Holiyo Co., Ltd., whose predecessor is Toyo Confectionery Co., Ltd., which was founded in 1956 by Mr. Ruinan Lee Yo-kyu, the founder of the Toyo Group, and has gone through a history of 54 years.In September 2001, 16 companies engaged in food, catering, entertainment, and sports were spun off from the Toyo Group to form the current Holiyo Group.

Since its establishment, the company has successively launched classic products in the world food industry, such as Holiyou Pie, Dr. You, and Market O, and has steadily developed into a leader in the Korean food industry. In addition to the snack food industry, Holiyou Group has also entered the fields of catering, entertainment, sports betting and other fields, successfully diversifying the industry and achieving leapfrog growth. Especially since the early 90s of the last century, the group has actively expanded overseas business and achieved remarkable results. Among them, the development of China's business is a milestone in the group's globalization process.

The dream of Holiyou Group is to become a comprehensive entertainment group. Based on the steady growth of snack food, the Group will focus on the development of entertainment industries such as catering, media, and movies, as well as overseas businesses, to achieve the goal of providing consumers with a full range of services such as "from the pleasure of eating to the pleasure of watching".

In December 1995, Holiyou Food Co., Ltd. was established, which became the beginning of Holiyo (China) business. According to the results of Nielsen retail research, in 2010, the market share of products such as Haoliyou pie, biscuits, and chewing gum ranked among the top in the country's Modern Trade.

成绩的取得，在于Holiyo坚持“培育人才、创造价值、奉献社会”的经营理念，坚持良心品质，用心做人，踏实做事。在日常经营中，Holiyo奉行“Smart式思考和Strong式行动”的"Only Orion"哲学，通过差异化（Differentiation）、选择与集中（Choice & Focus）、步步为盈（Step by Step）以及本地化（Localization）战略营造顾客满意（Customers’ Satisfaction）。